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Esta \\u00e9 uma pergunta que vem se tornando cada vez mais relevante para o mercado segurador. Afinal, o relacionamento entre clientes e seguradoras est\\u00e1 em processo de transforma\\u00e7\\u00e3o. Neste contexto, a ado\\u00e7\\u00e3o de solu\\u00e7\\u00f5es que atendam \\u00e0s demandas administrativas do setor \\u00e9 fundamental.<\\/p>\\n<p><\\/p>\\n<p>Sabemos que n\\u00e3o \\u00e9 de hoje os Sistemas Integrados de Gest\\u00e3o Empresarial, ou, <em><strong>ERP<\\/strong> \\u2013 <a href=\\\"https:\\/\\/172.16.0.169\\/a-integracao-entre-as-areas-e-tecnologia-em-seguros\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener noreferrer\\\">Enterprise Resource Planning<\\/a><\\/em><a href=\\\"https:\\/\\/172.16.0.169\\/a-integracao-entre-as-areas-e-tecnologia-em-seguros\\/\\\">,<\\/a> oferecem solu\\u00e7\\u00e3o para as tarefas operacionais. E os <em>software <\\/em>t\\u00eam dado rumo a novos paradigmas de gest\\u00e3o. \\u00c9 gra\\u00e7as a isto que organiza\\u00e7\\u00f5es podem tratar de todas as opera\\u00e7\\u00f5es de seguros em um mesmo ecossistema, de forma mais r\\u00e1pida e unificada.<\\/p>\\n<p><\\/p>\\n<p>Procedimentos como contrata\\u00e7\\u00e3o de seguros e gest\\u00e3o de sinistros, dentre outros processos, tornam-se centralizados. Tamb\\u00e9m encontramos cada vez menos atividades repetitivas e burocr\\u00e1ticas desempenhadas por humanos. Assim, ao mirarmos o futuro do processo de gest\\u00e3o de seguros, a quantidade de processos automatizados tende a aumentar. 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Em lugar de agentes, as recomenda\\u00e7\\u00f5es para os clientes surgir\\u00e3o por meio de sistemas com aprendizado de m\\u00e1quina. Sendo assim, s\\u00e3o programas capazes de cruzar um grande volume de dados individuais e demogr\\u00e1ficos.<\\/p><p><br><\\/p>\\n<p>Com estas caracter\\u00edsticas armazenadas, os sistemas poder\\u00e3o \\u201caprender\\u201d o que \\u00e9 melhor para o consumidor. A conectividade entre clientes e empresas de seguros \\u00e9 mais um elemento que aumentar\\u00e1 consideravelmente. Gerir seguros implicar\\u00e1 igualmente em oferecer plataformas de atendimento que ampliem a disponibilidade de contato para o segurado.<\\/p><p><br><\\/p>\\n<p>Trata-se de um cen\\u00e1rio onde os <em>chatbots<\\/em> se tornar\\u00e3o recurso predominante de atendimento. Assim, as tecnologias mencionadas devem ser integradas \\u00e0s ferramentas de gest\\u00e3o de seguros tradicionais. 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Ademais, seu car\\u00e1ter peri\\u00f3dico nos permite identificar falhas prematuramente, evitando acidentes e imprevistos. Contratualmente este \\u00e9 um cuidado para garantir que as construtoras e empreiteiras envolvidas nos projetos cumpram satisfatoriamente a sua parte.<\\/p><p><br><\\/p>\\n<p>As vistorias e respectivos laudos resguardam tamb\\u00e9m as prestadoras de servi\\u00e7o, evitando custos de modifica\\u00e7\\u00e3o, perda de prazo de execu\\u00e7\\u00e3o ou problemas no cumprimento de contratos. O laudo t\\u00e9cnico trata-se de um documento que se baseia em an\\u00e1lise visual da obra realizada por profissional habilitado. A inspe\\u00e7\\u00e3o neste caso abrange todas as \\u00e1reas do projeto, sendo que todos os itens previstos nos or\\u00e7amentos que geraram&nbsp; a contrata\\u00e7\\u00e3o, devem ser rigorosamente fiscalizados, sejam de natureza estruturais, sejam de acabamento.<\\/p><p><br><\\/p>\\n<p>Existem ainda dois tipos de vistoria que merecem aten\\u00e7\\u00e3o: a de antecipa\\u00e7\\u00e3o e a cautelar. Tratamos de ambas no t\\u00f3pico seguinte.<\\/p><p><br><\\/p>\\n<p><strong>A import\\u00e2ncia dos laudos e vistorias: casos de antecipa\\u00e7\\u00e3o e cautelar<\\/strong><\\/p>\\n<p>As vistorias antecipadas s\\u00e3o aquelas que visam averiguar as condi\\u00e7\\u00f5es de um im\\u00f3vel antes da entrega ao comprador. Al\\u00e9m de ser um direito garantido aos clientes, \\u00e9 algo que protege a construtora de problemas por entregas defeituosas. Se necess\\u00e1rias e as corre\\u00e7\\u00f5es no projeto devem ocorrer antes que sejam entregues as chaves ao propriet\\u00e1rio.<\\/p><p><br><\\/p>\\n<p>A vistoria cautelar, por sua vez, tem como foco os im\\u00f3veis pr\\u00f3ximos \\u00e0 futura edifica\\u00e7\\u00e3o. \\u00c9 preciso fazer uma avalia\\u00e7\\u00e3o do estado dos tais im\\u00f3veis e dos danos que podem ser causados a estas constru\\u00e7\\u00f5es no entorno do empreendimento. Isto serve tamb\\u00e9m para que n\\u00e3o se confundam os danos existentes antes da realiza\\u00e7\\u00e3o da obra, com aqueles decorrentes dela (obra).<\\/p><p><br><\\/p>\\n<p>Assim, em caso de necessidade de reparos, os laudos gerados precisam apontar o prazo para sua realiza\\u00e7\\u00e3o. Entendida a import\\u00e2ncia dos laudos e vistorias, \\u00e9 sempre bom salientar quem est\\u00e1 habilitado a realizar esta atividade. Al\\u00e9m de engenheiros e arquitetos cadastrados nos respectivos Conselhos de Classe (CREA e CAU), empresas especializadas podem assumir a fun\\u00e7\\u00e3o.<\\/p><p><br><\\/p>\\n<p>Ponderando tudo isto, fica claro que os laudos e vistorias desempenham um papel fundamental durante a constru\\u00e7\\u00e3o de um im\\u00f3vel, pois eles garantem a seguran\\u00e7a e qualidade do projeto que \\u00e9 entregue. Al\\u00e9m disto, determinam se n\\u00e3o ocorreu dano a qualquer estrutura vizinha. Como muitos destes procedimentos s\\u00e3o exigidos por lei, ambos s\\u00e3o necess\\u00e1rios para a conformidade do empreendimento.<\\/p><p><br><\\/p>\\n<p>Podemos dizer, ent\\u00e3o, que a import\\u00e2ncia dos laudos e vistorias pode ser sentida por construtoras, empreiteiras, clientes e qualquer um potencialmente impactado pela obra. Negligenciar estes processos n\\u00e3o traz nada al\\u00e9m de preju\\u00edzo. O que voc\\u00ea achou deste artigo? Deixe um coment\\u00e1rio. Para outras postagens informativas, siga as redes sociais da Delphos, <a href=\\\"https:\\/\\/www.facebook.com\\/DelphosSA\\/\\\">Facebook<\\/a> e <a href=\\\"https:\\/\\/www.linkedin.com\\/company\\/delphos-sa\\/\\\">Linkedin<\\/a> e assine a nossa newsletter. Buscando por servi\\u00e7os de vistoria em campo? 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(63868, 4848, '_elementor_data', '[{\"id\":\"1c930d1d\",\"elType\":\"container\",\"settings\":{\"eael_parallax_layers_list\":[],\"eael_ext_content_protection_password_placeholder\":\"Enter Password\",\"eael_ext_content_protection_password_submit_btn_txt\":\"Submit\",\"eael_ext_content_protection_password_incorrect_message\":\"Password does not match.\",\"eael_cl_logics\":[{\"_id\":\"07ad618\",\"dynamic_field_custom_separator\":\"|\"}]},\"elements\":[{\"id\":\"308c4d9\",\"elType\":\"container\",\"settings\":{\"content_width\":\"full\",\"padding\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":true},\"eael_parallax_layers_list\":[],\"eael_ext_content_protection_password_placeholder\":\"Enter Password\",\"eael_ext_content_protection_password_submit_btn_txt\":\"Submit\",\"eael_ext_content_protection_password_incorrect_message\":\"Password does not match.\",\"eael_cl_logics\":[{\"_id\":\"3bad661\",\"dynamic_field_custom_separator\":\"|\"}]},\"elements\":[{\"id\":\"f33f78d\",\"elType\":\"widget\",\"settings\":{\"image_size\":\"full\",\"align\":\"left\",\"width\":{\"unit\":\"%\",\"size\":40,\"sizes\":[]},\"eael_tooltip_section_content\":\"I am a tooltip\",\"eael_ext_content_protection_password_placeholder\":\"Enter Password\",\"eael_ext_content_protection_password_submit_btn_txt\":\"Submit\",\"eael_ext_content_protection_password_incorrect_message\":\"Password does not match.\",\"eael_cl_logics\":[{\"_id\":\"02631ea\",\"dynamic_field_custom_separator\":\"|\"}],\"__dynamic__\":{\"image\":\"[elementor-tag id=\\\"a35a56a\\\" name=\\\"post-featured-image\\\" settings=\\\"%7B%7D\\\"]\"}},\"elements\":[],\"widgetType\":\"image\"}],\"isInner\":true},{\"id\":\"27c57a7c\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p>Quando tratamos de regula\\u00e7\\u00e3o de sinistros, o termo sinistro \\u00e9 utilizado no mercado para caracterizar a manifesta\\u00e7\\u00e3o concreta do risco que \\u00e9 previsto no contrato de seguro durante a vig\\u00eancia da ap\\u00f3lice, resultando em preju\\u00edzo de ordem material, pessoal ou de responsabilidade.<\\/p><p><br><\\/p>\\n<p>Assim, quem est\\u00e1 vulner\\u00e1vel ao risco e contrata seguro para se proteger de eventuais perdas dele decorrentes \\u00e9 o segurado, que ao contrat\\u00e1-lo,&nbsp; transfere o risco para a seguradora, restando a esta a obriga\\u00e7\\u00e3o de indenizar os preju\\u00edzos decorrentes dos eventos pass\\u00edveis de cobertura securit\\u00e1ria.<\\/p>\\n<p>O segurado, para gozar do direito \\u00e0 indeniza\\u00e7\\u00e3o, paga o pre\\u00e7o da pretendida garantia (pr\\u00eamio) para a seguradora. Sendo o mutualismo a base do seguro, a contribui\\u00e7\\u00e3o proporcional ao risco contratado por parte de cada segurado \\u00e9 vital \\u00e0 sua constitui\\u00e7\\u00e3o.<\\/p><p><br><\\/p>\\n<p><strong>O Processo de Regula\\u00e7\\u00e3o de Sinistros<\\/strong><\\/p><p><strong><br><\\/strong><\\/p>\\n<p>O processo de Regula\\u00e7\\u00e3o de Sinistros, se relaciona com a materializa\\u00e7\\u00e3o da obriga\\u00e7\\u00e3o de indenizar, por\\u00e9m isso n\\u00e3o se d\\u00e1 quando o sinistro ocorre. Isso se conclui quando o dano tem cobertura numa determinada garantia do contrato de seguro. 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Al\\u00e9m disso, destes riscos exclu\\u00eddos, as ap\\u00f3lices, em seu clausulado, explicitam os bens n\\u00e3o cobertos, al\\u00e9m de destacar as situa\\u00e7\\u00f5es pass\\u00edveis de perda do direito \\u00e0 indeniza\\u00e7\\u00e3o por parte do segurado.<\\/p><p><br><\\/p>\\n<p>Em todo o processo de regula\\u00e7\\u00e3o a seguradora conta com a expertise de t\\u00e9cnicos (engenheiros, vistoriadores, peritos m\\u00e9dicos, etc) na emiss\\u00e3o de laudos que corroboram de forma determinante para a an\\u00e1lise do sinistro e consequente emiss\\u00e3o do parecer final.<\\/p><p><br><\\/p>\\n<p>Apenas depois de todas as verifica\\u00e7\\u00f5es dos fatos, confrontando-os com as disposi\\u00e7\\u00f5es da ap\\u00f3lice de seguros, ser\\u00e1 poss\\u00edvel concluir tratar-se de sinistro com cobertura securit\\u00e1ria. Assim, caso ainda restem d\\u00favidas sobre o processo de regula\\u00e7\\u00e3o de sinistros, deixe o seu coment\\u00e1rio abaixo. 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(63906, 4799, '_elementor_data', '[{\"id\":\"1cd439e2\",\"elType\":\"container\",\"settings\":{\"eael_parallax_layers_list\":[],\"eael_ext_content_protection_password_placeholder\":\"Enter Password\",\"eael_ext_content_protection_password_submit_btn_txt\":\"Submit\",\"eael_ext_content_protection_password_incorrect_message\":\"Password does not match.\",\"eael_cl_logics\":[{\"_id\":\"47cbcc0\",\"dynamic_field_custom_separator\":\"|\"}]},\"elements\":[{\"id\":\"d2fe4b0\",\"elType\":\"container\",\"settings\":{\"content_width\":\"full\",\"eael_parallax_layers_list\":[],\"eael_ext_content_protection_password_placeholder\":\"Enter Password\",\"eael_ext_content_protection_password_submit_btn_txt\":\"Submit\",\"eael_ext_content_protection_password_incorrect_message\":\"Password does not match.\",\"eael_cl_logics\":[{\"_id\":\"bc623f8\",\"dynamic_field_custom_separator\":\"|\"}]},\"elements\":[{\"id\":\"56523f7\",\"elType\":\"widget\",\"settings\":{\"image_size\":\"full\",\"align\":\"left\",\"width\":{\"unit\":\"%\",\"size\":40,\"sizes\":[]},\"eael_tooltip_section_content\":\"I am a tooltip\",\"eael_ext_content_protection_password_placeholder\":\"Enter Password\",\"eael_ext_content_protection_password_submit_btn_txt\":\"Submit\",\"eael_ext_content_protection_password_incorrect_message\":\"Password does not match.\",\"eael_cl_logics\":[{\"_id\":\"0710ea6\",\"dynamic_field_custom_separator\":\"|\"}],\"__dynamic__\":{\"image\":\"[elementor-tag id=\\\"bb376fd\\\" name=\\\"post-featured-image\\\" settings=\\\"%7B%7D\\\"]\"}},\"elements\":[],\"widgetType\":\"image\"}],\"isInner\":true},{\"id\":\"46626198\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p style=\\\"font-weight: 400;\\\"><strong>A tecnologia de seguros<\\/strong><\\/p><p style=\\\"font-weight: 400;\\\">As solu\\u00e7\\u00f5es tecnol\\u00f3gicas de seguros costumam ser encaradas como uma forma de aprimorar o produto final oferecido ao mercado. Por\\u00e9m, o setor vem apostando tamb\\u00e9m em novas ferramentas, que geram mudan\\u00e7as no ambiente social das empresas. A integra\\u00e7\\u00e3o entre as diversas \\u00e1reas de uma seguradora \\u00e9 um bom exemplo neste sentido.<\\/p><p style=\\\"font-weight: 400;\\\">\\u00a0<\\/p><p style=\\\"font-weight: 400;\\\">Imagine diminuir a circula\\u00e7\\u00e3o de papel, aumentar a ader\\u00eancia \\u00e0 legisla\\u00e7\\u00e3o brasileira e reduzir custos? Mais do que isso: j\\u00e1 pensou em ter estes benef\\u00edcios com um processo de implanta\\u00e7\\u00e3o r\\u00e1pido e simples? \\u00c9 o que o mercado segurador est\\u00e1 vivendo atualmente com a tecnologia de seguros. Assim, o aprimoramento em quest\\u00e3o vem sendo encabe\\u00e7ado pelos sistemas integrados de gest\\u00e3o (ERPs).<\\/p><p style=\\\"font-weight: 400;\\\">\\u00a0<\\/p><p style=\\\"font-weight: 400;\\\">Com eles, podemos integrar efetivamente as \\u00e1reas dentro da seguradora, garantindo boa comunica\\u00e7\\u00e3o e tr\\u00e2nsito de informa\\u00e7\\u00f5es. Assim, os produtos e servi\\u00e7os oferecidos de uma ponta a outra do ecossistema segurador s\\u00e3o otimizados. O melhor \\u00e9 que o ERP pode ser aplicado a qualquer ramo de seguros.<\\/p><p style=\\\"font-weight: 400;\\\">\\u00a0<\\/p><p style=\\\"font-weight: 400;\\\">A tecnologia de seguros presente no ERP cria um fluxo operacional mais din\\u00e2mico. Sendo assim, basta ver a forma como as propostas transitam rapidamente entre as \\u00e1reas competentes \\u2013 reflexo da transmiss\\u00e3o autom\\u00e1tica de dados. Quer conhecer em detalhe os impactos deste tipo de ferramenta no dia a dia da sua empresa? Vejamos a seguir.<\\/p><p style=\\\"font-weight: 400;\\\">\\u00a0<\\/p><p>Descubra como a tecnologia de seguros promove a integra\\u00e7\\u00e3o entre as \\u00e1reas da empresa<\\/p><p style=\\\"font-weight: 400;\\\">A ado\\u00e7\\u00e3o de um bom sistema de ERP de seguros n\\u00e3o s\\u00f3 aprimora o sistema de emiss\\u00e3o de ap\\u00f3lices, como tamb\\u00e9m processos e sinistros, permitindo uma transmiss\\u00e3o completa e adequada das informa\\u00e7\\u00f5es de cada uma das etapas. Tamb\\u00e9m facilita o processo de confer\\u00eancia do faturamento, com os dados transferidos atrav\\u00e9s do sistema.<\\/p><p style=\\\"font-weight: 400;\\\">\\u00a0<\\/p><p style=\\\"font-weight: 400;\\\">S\\u00e3o recursos que promovem uma verdadeira sinergia entre os setores. Este fato, ali\\u00e1s, pode levar \\u00e0 redu\\u00e7\\u00e3o de custos operacionais nas empresas que adotam o sistema integrado, e isso ocorre em raz\\u00e3o do fluxo aprimorado de a\\u00e7\\u00f5es da seguradora.<\\/p><p style=\\\"font-weight: 400;\\\">\\u00a0<\\/p><p style=\\\"font-weight: 400;\\\">Al\\u00e9m de tudo, devemos lembrar que a tecnologia de seguros neste caso se mostra eficiente por ser est\\u00e1vel. Outro benef\\u00edcio que a integra\\u00e7\\u00e3o traz \\u00e9 a centraliza\\u00e7\\u00e3o das tarefas e dados. Um ERP n\\u00e3o s\\u00f3 tem capacidade de reunir diversas informa\\u00e7\\u00f5es e processos, mas tamb\\u00e9m de interagir com outros sistemas internos ou externos.<\\/p><p style=\\\"font-weight: 400;\\\">\\u00a0<\\/p><p><b>ERP<\\/b><\\/p><p>\\u00a0<\\/p><p style=\\\"font-weight: 400;\\\">Este acesso a partir da interface de uma mesma solu\\u00e7\\u00e3o, \\u00e9 uma das raz\\u00f5es para os benef\\u00edcios advindos de uma boa tecnologia de seguros. Devemos mencionar ainda a melhora na capacidade de an\\u00e1lise dos quadros gerenciais, um fator indispens\\u00e1vel para a tomada de decis\\u00f5es, incluindo aqueles casos em que h\\u00e1 revis\\u00e3o de estrat\\u00e9gias com base em indicadores-chave.<\\/p><p style=\\\"font-weight: 400;\\\">\\u00a0<\\/p><p style=\\\"font-weight: 400;\\\">Al\\u00e9m disso, com a tecnologia de seguros promovendo a integra\\u00e7\\u00e3o, h\\u00e1 ainda outras particularidades que podem ser notadas na pr\\u00e1tica. Saiba mais sobre o <a href=\\\"https:\\/\\/172.16.0.169\\/erp-segdelphos\\/\\\" data-saferedirecturl=\\\"https:\\/\\/www.google.com\\/url?q=https:\\/\\/172.16.0.169\\/erp-segdelphos\\/&amp;source=gmail&amp;ust=1571510258058000&amp;usg=AFQjCNHUhbAstvC_Bf1e0ZDKVzBqS_XJPQ\\\" data-mt-detrack-inspected=\\\"true\\\" data-mt-detrack-attachment-inspected=\\\"true\\\">ERP SegDelphos<\\/a>\\u00a0para entender melhor esses benef\\u00edcios.<\\/p><p style=\\\"font-weight: 400;\\\">\\u00a0<\\/p><p style=\\\"font-weight: 400;\\\">N\\u00e3o deixe de curtir\\u00a0<a href=\\\"https:\\/\\/www.facebook.com\\/DelphosSA\\/\\\" data-saferedirecturl=\\\"https:\\/\\/www.google.com\\/url?q=https:\\/\\/www.facebook.com\\/DelphosSA\\/&amp;source=gmail&amp;ust=1571510258058000&amp;usg=AFQjCNETZpzLByuRBMGAoyMPZZADk-vOzw\\\" data-mt-detrack-inspected=\\\"true\\\" data-mt-detrack-attachment-inspected=\\\"true\\\">nosso Facebook<\\/a>\\u00a0e\\u00a0<a href=\\\"https:\\/\\/www.linkedin.com\\/company\\/delphos-sa\\/\\\" data-saferedirecturl=\\\"https:\\/\\/www.google.com\\/url?q=https:\\/\\/www.linkedin.com\\/company\\/delphos-sa\\/&amp;source=gmail&amp;ust=1571510258058000&amp;usg=AFQjCNGEOy6soW7_qee4-qjdOabFf6xIyA\\\" data-mt-detrack-inspected=\\\"true\\\" data-mt-detrack-attachment-inspected=\\\"true\\\">LinkedIn<\\/a>. Para receber em primeira m\\u00e3o novidades e informa\\u00e7\\u00f5es valiosas sobre o mercado segurador, assine a nossa\\u00a0<em>newsletter<\\/em>. Opini\\u00f5es ou d\\u00favidas sobre o tema abordado neste artigo? \\u00c9 s\\u00f3 deixar um coment\\u00e1rio!<\\/p>\",\"eael_tooltip_section_content\":\"I am a tooltip\",\"eael_ext_content_protection_password_placeholder\":\"Enter Password\",\"eael_ext_content_protection_password_submit_btn_txt\":\"Submit\",\"eael_ext_content_protection_password_incorrect_message\":\"Password does not match.\",\"eael_cl_logics\":[{\"_id\":\"137bf7a\",\"dynamic_field_custom_separator\":\"|\"}],\"align\":\"left\",\"text_color\":\"#6D6D6D\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Inter\",\"typography_font_size\":{\"unit\":\"em\",\"size\":1.1999999999999999555910790149937383830547332763671875,\"sizes\":[]},\"typography_font_size_laptop\":{\"unit\":\"px\",\"size\":18,\"sizes\":[]},\"typography_font_size_tablet\":{\"unit\":\"em\",\"size\":1.1999999999999999555910790149937383830547332763671875,\"sizes\":[]},\"typography_font_size_mobile\":{\"unit\":\"px\",\"size\":18,\"sizes\":[]},\"typography_font_weight\":\"400\",\"typography_line_height\":{\"unit\":\"em\",\"size\":1.399999999999999911182158029987476766109466552734375,\"sizes\":[]},\"typography_line_height_laptop\":{\"unit\":\"px\",\"size\":26,\"sizes\":[]},\"typography_line_height_tablet\":{\"unit\":\"em\",\"size\":1.399999999999999911182158029987476766109466552734375,\"sizes\":[]},\"typography_line_height_mobile\":{\"unit\":\"em\",\"size\":1.399999999999999911182158029987476766109466552734375,\"sizes\":[]},\"_background_color_stop_laptop\":{\"unit\":\"%\",\"size\":\"\",\"sizes\":[]},\"_background_color_stop_tablet\":{\"unit\":\"%\",\"size\":\"\",\"sizes\":[]},\"_background_color_stop_mobile\":{\"unit\":\"%\",\"size\":\"\",\"sizes\":[]},\"_background_color_b_stop_laptop\":{\"unit\":\"%\",\"size\":\"\",\"sizes\":[]},\"_background_color_b_stop_tablet\":{\"unit\":\"%\",\"size\":\"\",\"sizes\":[]},\"_background_color_b_stop_mobile\":{\"unit\":\"%\",\"size\":\"\",\"sizes\":[]},\"_background_gradient_angle_laptop\":{\"unit\":\"deg\",\"size\":\"\",\"sizes\":[]},\"_background_gradient_angle_tablet\":{\"unit\":\"deg\",\"size\":\"\",\"sizes\":[]},\"_background_gradient_angle_mobile\":{\"unit\":\"deg\",\"size\":\"\",\"sizes\":[]},\"_background_hover_color_stop_laptop\":{\"unit\":\"%\",\"size\":\"\",\"sizes\":[]},\"_background_hover_color_stop_tablet\":{\"unit\":\"%\",\"size\":\"\",\"sizes\":[]},\"_background_hover_color_stop_mobile\":{\"unit\":\"%\",\"size\":\"\",\"sizes\":[]},\"_background_hover_color_b_stop_laptop\":{\"unit\":\"%\",\"size\":\"\",\"sizes\":[]},\"_background_hover_color_b_stop_tablet\":{\"unit\":\"%\",\"size\":\"\",\"sizes\":[]},\"_background_hover_color_b_stop_mobile\":{\"unit\":\"%\",\"size\":\"\",\"sizes\":[]},\"_background_hover_gradient_angle_laptop\":{\"unit\":\"deg\",\"size\":\"\",\"sizes\":[]},\"_background_hover_gradient_angle_tablet\":{\"unit\":\"deg\",\"size\":\"\",\"sizes\":[]},\"_background_hover_gradient_angle_mobile\":{\"unit\":\"deg\",\"size\":\"\",\"sizes\":[]},\"__globals__\":{\"text_color\":\"globals\\/colors?id=secondary\",\"typography_typography\":\"\"}},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}]'),
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(63945, 4727, '_elementor_data', '[{\"id\":\"b4a3d95\",\"elType\":\"container\",\"settings\":{\"eael_parallax_layers_list\":[],\"eael_ext_content_protection_password_placeholder\":\"Enter Password\",\"eael_ext_content_protection_password_submit_btn_txt\":\"Submit\",\"eael_ext_content_protection_password_incorrect_message\":\"Password does not match.\",\"eael_cl_logics\":[{\"_id\":\"14b68ba\",\"dynamic_field_custom_separator\":\"|\"}]},\"elements\":[{\"id\":\"6fa4ee1\",\"elType\":\"container\",\"settings\":{\"content_width\":\"full\",\"eael_parallax_layers_list\":[],\"eael_ext_content_protection_password_placeholder\":\"Enter Password\",\"eael_ext_content_protection_password_submit_btn_txt\":\"Submit\",\"eael_ext_content_protection_password_incorrect_message\":\"Password does not match.\",\"eael_cl_logics\":[{\"_id\":\"01cbe88\",\"dynamic_field_custom_separator\":\"|\"}]},\"elements\":[{\"id\":\"bf75834\",\"elType\":\"widget\",\"settings\":{\"image_size\":\"full\",\"align\":\"left\",\"width\":{\"unit\":\"%\",\"size\":40,\"sizes\":[]},\"eael_tooltip_section_content\":\"I am a tooltip\",\"eael_ext_content_protection_password_placeholder\":\"Enter Password\",\"eael_ext_content_protection_password_submit_btn_txt\":\"Submit\",\"eael_ext_content_protection_password_incorrect_message\":\"Password does not match.\",\"eael_cl_logics\":[{\"_id\":\"d9b0e7e\",\"dynamic_field_custom_separator\":\"|\"}],\"__dynamic__\":{\"image\":\"[elementor-tag id=\\\"f039f80\\\" name=\\\"post-featured-image\\\" settings=\\\"%7B%7D\\\"]\"}},\"elements\":[],\"widgetType\":\"image\"}],\"isInner\":true},{\"id\":\"44d03e56\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p>Nos \\u00faltimos anos a transforma\\u00e7\\u00e3o digital, impactou profundamente no posicionamento das Seguradoras quanto ao seu relacionamento com o mercado, levando ao aprimoramento de produtos e de processos internos. A preocupa\\u00e7\\u00e3o em oferecer meios pr\\u00e1ticos e eficientes de atendimento para os seus parceiros e clientes, cresce a cada dia.<\\/p><p><br><\\/p>\\n<p><\\/p>\\n<p>Este ponto representa um grande desafio para as seguradoras, pois, al\\u00e9m da quest\\u00e3o t\\u00e9cnica envolvida, \\u00e9 preciso vencer a resist\\u00eancia que ainda existe em rela\\u00e7\\u00e3o ao mundo digital.<\\/p><p><br><\\/p>\\n<p>Segundo foi divulgado no F\\u00f3rum S2 \\u2013 Gest\\u00e3o e Distribui\\u00e7\\u00e3o de Seguros Massificados, apenas 6% dos brasileiros compram seguros online. Em outros setores o \\u00edndice de compras sobe para 78%, como demonstra pesquisa da <em>Conversion. <\\/em>Ou seja, existem quest\\u00f5es internas e externas a superar, e essas crescem proporcionalmente de acordo com o tamanho da seguradora. Confira neste artigo os principais desafios do mercado e como eles impactam nos processos de seguros.<\\/p><p><br><\\/p>\\n<p><\\/p>\\n<ol>\\n<li>\\n<p><strong> Abra\\u00e7ar de fato a transforma\\u00e7\\u00e3o digital<\\/strong><\\/p>\\n<\\/li>\\n<\\/ol>\\n<p>Muitas empresas tradicionais do mercado de seguros assustam-se com o crescimento das <em>insurtechs<\\/em>. O receio \\u00e9 ter de competir com estes neg\\u00f3cios focados em tecnologia. A realidade, contudo, \\u00e9 diversa. Em sua grande maioria, elas t\\u00eam papel complementar no setor, j\\u00e1 que atuam em pontos espec\\u00edficos do ecossistema. Os desafios que as grandes seguradoras precisam superar neste caso, n\\u00e3o s\\u00e3o as <em>Insurtechs<\\/em>.<\\/p><p><br><\\/p>\\n<p><\\/p>\\n<p>O que devem fazer \\u00e9 abra\\u00e7ar a transforma\\u00e7\\u00e3o digital e todas as possibilidades que ela pode trazer para as seguradoras. Adotar recursos como Intelig\\u00eancia Artificial e IoT para lidar com sinistros, riscos e distribui\\u00e7\\u00e3o, pode gerar novas oportunidades de neg\\u00f3cio e esse \\u00e9 um fator que ajuda a resolver as quest\\u00f5es que abordaremos nos pr\\u00f3ximos t\\u00f3picos.<\\/p><p><br><\\/p>\\n<p><\\/p>\\n<ol start=\\\"2\\\">\\n<li>\\n<p><strong> Contornar os efeitos da recess\\u00e3o<\\/strong><\\/p>\\n<\\/li>\\n<\\/ol>\\n<p>Diante da recente crise econ\\u00f4mica e pol\\u00edtica, o mercado desacelerou o seu crescimento. A retomada ainda \\u00e9 lenta, mas pode ser impulsionada pela moderniza\\u00e7\\u00e3o dos processos de seguros. Isso precisa ser acompanhado da elabora\\u00e7\\u00e3o de produtos que atendam ao p\\u00fablico alvo do mercado segurador.<\\/p><p><br><\\/p>\\n<p><\\/p>\\n<ol start=\\\"3\\\">\\n<li>\\n<p><strong> Inovar nos produtos oferecidos<\\/strong><\\/p>\\n<\\/li>\\n<\\/ol>\\n<p>Ao abra\\u00e7ar a transforma\\u00e7\\u00e3o digital e buscar por formas de contornar a crise, \\u00e9 natural que a inova\\u00e7\\u00e3o seja necess\\u00e1ria. Para as grandes seguradoras este \\u00e9 um dos maiores desafios. Ainda assim, \\u00e9 fundamental que haja uma preocupa\\u00e7\\u00e3o com o desenvolvimento de produtos mais customizados para o seu p\\u00fablico.<\\/p><p><br><\\/p>\\n<p><\\/p>\\n<p>Neste tocante, os processos de seguros devem evoluir para aproveitar melhor os momentos capazes de gerar oportunidades de neg\\u00f3cio. Para isto, os recursos tecnol\\u00f3gicos precisam integrar-se eficientemente em todo o ecossistema de seguros. Indo do papel exercido pela seguradora em uma ponta, at\\u00e9 a a\\u00e7\\u00e3o de venda do corretor na outra, jamais se esquecendo da import\\u00e2ncia na qualidade e agilidade na regula\\u00e7\\u00e3o de um sinistro, que e, por excel\\u00eancia, o verdadeiro \\u201cproduto\\u201d das seguradoras.<\\/p><p><br><\\/p>\\n<ol start=\\\"4\\\">\\n<li>\\n<p><strong> Adequar-se \\u00e0 LGPD<\\/strong><\\/p>\\n<\\/li>\\n<\\/ol>\\n<p>Por fim, outro dos desafios que as seguradoras precisam superar est\\u00e1 ligado ao processo de adequa\\u00e7\\u00e3o \\u00e0 LGPD. A Lei Geral de Prote\\u00e7\\u00e3o de Dados vai demandar que as seguradoras tenham uma rela\\u00e7\\u00e3o maior com titulares que n\\u00e3o s\\u00e3o clientes diretos. E o grau de transpar\\u00eancia exigido por lei vai impor processos bem estruturados.<\\/p><p><br><\\/p>\\n<p>O maior obst\\u00e1culo est\\u00e1 no volume de dados tratados, j\\u00e1 que muitos podem ser de natureza n\\u00e3o estruturada. Torn\\u00e1-los intelig\\u00edveis n\\u00e3o \\u00e9 tarefa simples, mas isso ser\\u00e1 necess\\u00e1rio para adequar os processos de Seguros \\u00e0 LGDP. Estes s\\u00e3o os principais desafios que as grandes seguradoras precisam superar atualmente.<\\/p><p><br><\\/p>\\n<p>Para fazer uma gest\\u00e3o adequada e moderna da sua carteira de seguros, experimente o&nbsp;<a href=\\\"https:\\/\\/172.16.0.169\\/bpo-seguros\\/\\\">BPO<\\/a>&nbsp;da Delphos<strong>, <\\/strong>al\\u00e9m de se inteirar sobre o <a href=\\\"https:\\/\\/172.16.0.169\\/datapeers\\/\\\">Datapeers<strong>,<\\/strong> <\\/a><strong>ferramenta que atende parte das exig\\u00eancias da LGPD<\\/strong>. Ficar atualizado sobre as novidades do mercado segurador \\u00e9 outro detalhe que ajuda. Por isto, assine a nossa newsletter. Curtindo as nossas redes sociais, <a href=\\\"https:\\/\\/www.facebook.com\\/DelphosSA\\/\\\">Facebook<\\/a> e <a href=\\\"https:\\/\\/www.linkedin.com\\/company\\/delphos-sa\\/\\\">Linkedin<\\/a> voc\\u00ea tamb\\u00e9m se manter\\u00e1 informado. Para quaisquer d\\u00favidas sobre o assunto, deixe um coment\\u00e1rio.<\\/p>\\n<p><\\/p>\",\"eael_tooltip_section_content\":\"I am a tooltip\",\"eael_ext_content_protection_password_placeholder\":\"Enter Password\",\"eael_ext_content_protection_password_submit_btn_txt\":\"Submit\",\"eael_ext_content_protection_password_incorrect_message\":\"Password does not match.\",\"eael_cl_logics\":[{\"_id\":\"81153c9\",\"dynamic_field_custom_separator\":\"|\"}],\"align\":\"left\",\"text_color\":\"#6D6D6D\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Inter\",\"typography_font_size\":{\"unit\":\"em\",\"size\":1.1999999999999999555910790149937383830547332763671875,\"sizes\":[]},\"typography_font_size_laptop\":{\"unit\":\"px\",\"size\":18,\"sizes\":[]},\"typography_font_size_tablet\":{\"unit\":\"em\",\"size\":1.1999999999999999555910790149937383830547332763671875,\"sizes\":[]},\"typography_font_size_mobile\":{\"unit\":\"px\",\"size\":18,\"sizes\":[]},\"typography_font_weight\":\"400\",\"typography_line_height\":{\"unit\":\"em\",\"size\":1.399999999999999911182158029987476766109466552734375,\"sizes\":[]},\"typography_line_height_laptop\":{\"unit\":\"px\",\"size\":26,\"sizes\":[]},\"typography_line_height_tablet\":{\"unit\":\"em\",\"size\":1.399999999999999911182158029987476766109466552734375,\"sizes\":[]},\"typography_line_height_mobile\":{\"unit\":\"em\",\"size\":1.399999999999999911182158029987476766109466552734375,\"sizes\":[]},\"_background_color_stop_laptop\":{\"unit\":\"%\",\"size\":\"\",\"sizes\":[]},\"_background_color_stop_tablet\":{\"unit\":\"%\",\"size\":\"\",\"sizes\":[]},\"_background_color_stop_mobile\":{\"unit\":\"%\",\"size\":\"\",\"sizes\":[]},\"_background_color_b_stop_laptop\":{\"unit\":\"%\",\"size\":\"\",\"sizes\":[]},\"_background_color_b_stop_tablet\":{\"unit\":\"%\",\"size\":\"\",\"sizes\":[]},\"_background_color_b_stop_mobile\":{\"unit\":\"%\",\"size\":\"\",\"sizes\":[]},\"_background_gradient_angle_laptop\":{\"unit\":\"deg\",\"size\":\"\",\"sizes\":[]},\"_background_gradient_angle_tablet\":{\"unit\":\"deg\",\"size\":\"\",\"sizes\":[]},\"_background_gradient_angle_mobile\":{\"unit\":\"deg\",\"size\":\"\",\"sizes\":[]},\"_background_hover_color_stop_laptop\":{\"unit\":\"%\",\"size\":\"\",\"sizes\":[]},\"_background_hover_color_stop_tablet\":{\"unit\":\"%\",\"size\":\"\",\"sizes\":[]},\"_background_hover_color_stop_mobile\":{\"unit\":\"%\",\"size\":\"\",\"sizes\":[]},\"_background_hover_color_b_stop_laptop\":{\"unit\":\"%\",\"size\":\"\",\"sizes\":[]},\"_background_hover_color_b_stop_tablet\":{\"unit\":\"%\",\"size\":\"\",\"sizes\":[]},\"_background_hover_color_b_stop_mobile\":{\"unit\":\"%\",\"size\":\"\",\"sizes\":[]},\"_background_hover_gradient_angle_laptop\":{\"unit\":\"deg\",\"size\":\"\",\"sizes\":[]},\"_background_hover_gradient_angle_tablet\":{\"unit\":\"deg\",\"size\":\"\",\"sizes\":[]},\"_background_hover_gradient_angle_mobile\":{\"unit\":\"deg\",\"size\":\"\",\"sizes\":[]},\"__globals__\":{\"text_color\":\"globals\\/colors?id=secondary\",\"typography_typography\":\"\"}},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}]'),
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(63990, 4720, '_elementor_data', '[{\"id\":\"27e947e8\",\"elType\":\"container\",\"settings\":{\"eael_parallax_layers_list\":[],\"eael_ext_content_protection_password_placeholder\":\"Enter Password\",\"eael_ext_content_protection_password_submit_btn_txt\":\"Submit\",\"eael_ext_content_protection_password_incorrect_message\":\"Password does not match.\",\"eael_cl_logics\":[{\"_id\":\"10a2592\",\"dynamic_field_custom_separator\":\"|\"}]},\"elements\":[{\"id\":\"5426136\",\"elType\":\"widget\",\"settings\":{\"image_size\":\"full\",\"align\":\"left\",\"width\":{\"unit\":\"%\",\"size\":40,\"sizes\":[]},\"eael_tooltip_section_content\":\"I am a tooltip\",\"eael_ext_content_protection_password_placeholder\":\"Enter Password\",\"eael_ext_content_protection_password_submit_btn_txt\":\"Submit\",\"eael_ext_content_protection_password_incorrect_message\":\"Password does not match.\",\"eael_cl_logics\":[{\"_id\":\"b503164\",\"dynamic_field_custom_separator\":\"|\"}],\"__dynamic__\":{\"image\":\"[elementor-tag id=\\\"5eca3b7\\\" name=\\\"post-featured-image\\\" settings=\\\"%7B%7D\\\"]\"}},\"elements\":[],\"widgetType\":\"image\"},{\"id\":\"754c570\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p>Quando trabalhamos no desenvolvimento de solu\\u00e7\\u00f5es de <em>Business Intelligence<\\/em> (BI) \\u00e9 comum ouvir falar de alguns processos de forma recorrente. No contexto do <em>Data Warehouse<\\/em> (DW), por exemplo, o ETL \\u00e9 um dos exemplos que possui maior relev\\u00e2ncia. Para que voc\\u00ea entenda o ETL para a an\\u00e1lise de BI, descreveremos em detalhes neste artigo o procedimento e suas etapas.<\\/p><p>\\u00a0<\\/p><p><strong>Significado<\\/strong><\\/p><p>O acr\\u00f4nimo para <em>Extract, Transform and Load <\\/em>se refere a um tratamento e limpeza sistem\\u00e1ticos de dados de fontes externas, em geral, originados de sistemas de transa\\u00e7\\u00f5es em tempo real (OLTP). As tr\\u00eas etapas que constituem o processo s\\u00e3o, como indica o nome em ingl\\u00eas, extra\\u00e7\\u00e3o, transforma\\u00e7\\u00e3o e carga.<\\/p><p>\\u00a0<\\/p><p>Na primeira fase, os dados s\\u00e3o extra\\u00eddos dos sistemas e conduzidos para uma \\u00e1rea de transi\\u00e7\\u00e3o ou <em>staging<\\/em> \\u00e1rea. Como as informa\\u00e7\\u00f5es costumam ser muito heterog\\u00eaneas, \\u00e9 necess\\u00e1rio que elas sejam convertidas para um mesmo formato. Deste modo podemos assegurar que elas tenham o tratamento adequado posteriormente. A pr\\u00f3xima etapa da ETL envolve transformar e limpar os dados.<\\/p><p>\\u00a0<\\/p><p>Significa na pr\\u00e1tica que fazemos ajustes para melhorar a sua qualidade. Ou seja, neste momento devemos corrigir, padronizar e tratar quaisquer desvios e inconsist\\u00eancias que eles apresentem. Este procedimento vai contribuir para a consolida\\u00e7\\u00e3o dos dados, adequando-os \\u00e0s regras da sua empresa. A carga de DW pode ent\\u00e3o come\\u00e7ar.<\\/p><p>\\u00a0<\\/p><p><strong>O processo ETL em estrat\\u00e9gias BI<\\/strong><\\/p><p>O procedimento \\u00e9 simples e envolve fazer a estrutura\\u00e7\\u00e3o e carregamento dos dados para a camada de apresenta\\u00e7\\u00e3o. Estas s\\u00e3o as etapas que constituem o processo de ETL, um dos mais relevantes para os projetos de BI. Podemos dizer resumidamente que ele faz uma ponte entre operacional e DW. A seguir vamos conferir a import\\u00e2ncia e os principais cuidados a se tomar no processo ETL para a an\\u00e1lise BI e qual a sua import\\u00e2ncia<\\/p><p>\\u00a0<\\/p><p>Para que os sistemas OLTP citados anteriormente n\\u00e3o sejam prejudicados durante o processo de ETL, a sua empresa deve planej\\u00e1-lo cuidadosamente. A janela de opera\\u00e7\\u00e3o e a frequ\\u00eancia de execu\\u00e7\\u00e3o devem ser analisadas com anteced\\u00eancia. Igualmente importante \\u00e9 saber previamente a abrang\\u00eancia dos dados que ser\\u00e3o manipulados. Por fim, o processo deve ser escal\\u00e1vel e pass\\u00edvel de manuten\\u00e7\\u00e3o.<\\/p><p>\\u00a0<\\/p><p>Ao cuidarmos de todos os fatores listados, cobrimos os pontos cr\\u00edticos envolvidos no procedimento de ETL para a an\\u00e1lise BI. Sendo assim, minimizamos a ocorr\\u00eancia de problemas ao conduzirmos os dados para o <em>Data Warehouse<\\/em> ou <em>Data Mart<\\/em>. Evitamos, ao mesmo tempo, casos extremos como a interrup\\u00e7\\u00e3o de sistemas. Para chegar a este resultado lembre-se de:<\\/p><ul><li>Analisar e documentar os requisitos do seu neg\\u00f3cio;<\\/li><li>Determinar a viabilidade dos dados que ser\\u00e3o extra\\u00eddos e transformados;<\\/li><li>Analisar a lat\\u00eancia para estabelecer tempo m\\u00e1ximo para disponibiliza\\u00e7\\u00e3o no sistema de BI;<\\/li><li>Elaborar pol\\u00edticas de seguran\\u00e7a e <em>compliance<\\/em>.<\\/li><\\/ul><p>\\u00a0<\\/p><p>Esperamos que a leitura deste artigo tenha esclarecido o funcionamento do processo ETL para a an\\u00e1lise BI. Tentamos dar maior contextualiza\\u00e7\\u00e3o a ele e dimensionar a sua import\\u00e2ncia. Assim, o que existem ferramentas que podem dar suporte ao procedimento. 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Esta solu\\u00e7\\u00e3o oferece <a href=\\\"https:\\/\\/172.16.0.169\\/servicodebpo_evitouperdas\\/\\\">gest\\u00e3o de processos jur\\u00eddicos<\\/a> a seguradoras e escrit\\u00f3rios<\\/p><p>\\u00a0<\\/p><p>Al\\u00e9m do mais, integra-se com sistemas legados e permite a auditoria das informa\\u00e7\\u00f5es, seja para melhorar a qualidade dos seus dados ou para validar as regras do seu neg\\u00f3cio.\\u00a0N\\u00e3o deixe de curtir as redes sociais da Delphos, <a href=\\\"https:\\/\\/www.facebook.com\\/DelphosSA\\/\\\">facebook<\\/a> e <a href=\\\"https:\\/\\/www.linkedin.com\\/company\\/delphos-sa\\/\\\">linkedin<\\/a> e se inscrever em nossa <em>newsletter<\\/em> para saber mais a respeito de BI.<\\/p><p>\\u00a0<\\/p><p>\\u00a0<\\/p><p>\\u00a0<\\/p>\",\"eael_tooltip_section_content\":\"I am a tooltip\",\"eael_ext_content_protection_password_placeholder\":\"Enter Password\",\"eael_ext_content_protection_password_submit_btn_txt\":\"Submit\",\"eael_ext_content_protection_password_incorrect_message\":\"Password does not match.\",\"eael_cl_logics\":[{\"_id\":\"7ad1758\",\"dynamic_field_custom_separator\":\"|\"}],\"align\":\"left\",\"text_color\":\"#6D6D6D\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Inter\",\"typography_font_size\":{\"unit\":\"em\",\"size\":1.1999999999999999555910790149937383830547332763671875,\"sizes\":[]},\"typography_font_size_laptop\":{\"unit\":\"px\",\"size\":18,\"sizes\":[]},\"typography_font_size_tablet\":{\"unit\":\"em\",\"size\":1.1999999999999999555910790149937383830547332763671875,\"sizes\":[]},\"typography_font_size_mobile\":{\"unit\":\"px\",\"size\":18,\"sizes\":[]},\"typography_font_weight\":\"400\",\"typography_line_height\":{\"unit\":\"em\",\"size\":1.399999999999999911182158029987476766109466552734375,\"sizes\":[]},\"typography_line_height_laptop\":{\"unit\":\"px\",\"size\":26,\"sizes\":[]},\"typography_line_height_tablet\":{\"unit\":\"em\",\"size\":1.399999999999999911182158029987476766109466552734375,\"sizes\":[]},\"typography_line_height_mobile\":{\"unit\":\"em\",\"size\":1.399999999999999911182158029987476766109466552734375,\"sizes\":[]},\"_background_color_stop_laptop\":{\"unit\":\"%\",\"size\":\"\",\"sizes\":[]},\"_background_color_stop_tablet\":{\"unit\":\"%\",\"size\":\"\",\"sizes\":[]},\"_background_color_stop_mobile\":{\"unit\":\"%\",\"size\":\"\",\"sizes\":[]},\"_background_color_b_stop_laptop\":{\"unit\":\"%\",\"size\":\"\",\"sizes\":[]},\"_background_color_b_stop_tablet\":{\"unit\":\"%\",\"size\":\"\",\"sizes\":[]},\"_background_color_b_stop_mobile\":{\"unit\":\"%\",\"size\":\"\",\"sizes\":[]},\"_background_gradient_angle_laptop\":{\"unit\":\"deg\",\"size\":\"\",\"sizes\":[]},\"_background_gradient_angle_tablet\":{\"unit\":\"deg\",\"size\":\"\",\"sizes\":[]},\"_background_gradient_angle_mobile\":{\"unit\":\"deg\",\"size\":\"\",\"sizes\":[]},\"_background_hover_color_stop_laptop\":{\"unit\":\"%\",\"size\":\"\",\"sizes\":[]},\"_background_hover_color_stop_tablet\":{\"unit\":\"%\",\"size\":\"\",\"sizes\":[]},\"_background_hover_color_stop_mobile\":{\"unit\":\"%\",\"size\":\"\",\"sizes\":[]},\"_background_hover_color_b_stop_laptop\":{\"unit\":\"%\",\"size\":\"\",\"sizes\":[]},\"_background_hover_color_b_stop_tablet\":{\"unit\":\"%\",\"size\":\"\",\"sizes\":[]},\"_background_hover_color_b_stop_mobile\":{\"unit\":\"%\",\"size\":\"\",\"sizes\":[]},\"_background_hover_gradient_angle_laptop\":{\"unit\":\"deg\",\"size\":\"\",\"sizes\":[]},\"_background_hover_gradient_angle_tablet\":{\"unit\":\"deg\",\"size\":\"\",\"sizes\":[]},\"_background_hover_gradient_angle_mobile\":{\"unit\":\"deg\",\"size\":\"\",\"sizes\":[]},\"__globals__\":{\"text_color\":\"globals\\/colors?id=secondary\",\"typography_typography\":\"\"}},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}]'),
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(64022, 4679, '_elementor_data', '[{\"id\":\"159ba0d2\",\"elType\":\"container\",\"settings\":{\"eael_parallax_layers_list\":[],\"eael_ext_content_protection_password_placeholder\":\"Enter Password\",\"eael_ext_content_protection_password_submit_btn_txt\":\"Submit\",\"eael_ext_content_protection_password_incorrect_message\":\"Password does not match.\",\"eael_cl_logics\":[{\"_id\":\"c25cd6a\",\"dynamic_field_custom_separator\":\"|\"}]},\"elements\":[{\"id\":\"10f4864\",\"elType\":\"container\",\"settings\":{\"content_width\":\"full\",\"eael_parallax_layers_list\":[],\"eael_ext_content_protection_password_placeholder\":\"Enter Password\",\"eael_ext_content_protection_password_submit_btn_txt\":\"Submit\",\"eael_ext_content_protection_password_incorrect_message\":\"Password does not match.\",\"eael_cl_logics\":[{\"_id\":\"d78f3c2\",\"dynamic_field_custom_separator\":\"|\"}]},\"elements\":[{\"id\":\"c670596\",\"elType\":\"widget\",\"settings\":{\"image_size\":\"full\",\"align\":\"left\",\"width\":{\"unit\":\"%\",\"size\":40,\"sizes\":[]},\"eael_tooltip_section_content\":\"I am a tooltip\",\"eael_ext_content_protection_password_placeholder\":\"Enter Password\",\"eael_ext_content_protection_password_submit_btn_txt\":\"Submit\",\"eael_ext_content_protection_password_incorrect_message\":\"Password does not match.\",\"eael_cl_logics\":[{\"_id\":\"562ca50\",\"dynamic_field_custom_separator\":\"|\"}],\"__dynamic__\":{\"image\":\"[elementor-tag id=\\\"db246c9\\\" name=\\\"post-featured-image\\\" settings=\\\"%7B%7D\\\"]\"}},\"elements\":[],\"widgetType\":\"image\"}],\"isInner\":true},{\"id\":\"3970ba3e\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><em>Big Data<\\/em> \\u00e9 o termo que o mercado utiliza para se referir a um grande conjunto de dados. Estes se dividem em&nbsp; estruturados ou n\\u00e3o, e tem como objetivo auxiliar no mapeamento de diferentes tipos de perfis. No mundo dos neg\\u00f3cios, esses dados s\\u00e3o estudados por meio de recursos como <em>data analytics. Estes <\\/em>servem para descrever os mais variados tipos de consumidores.<\\/p>\\n<p>Por meio de <em>data analytics<\\/em>, \\u00e9 poss\\u00edvel delimitar em detalhes os mais variados perfis de consumo e formar grupos de acordo com o interesse do projeto para o qual o banco de dados est\\u00e1 sendo acessado.<\\/p>\\n<p><br><\\/p>\\n<p>\\u00c9 poss\\u00edvel, por exemplo, formar o que chamamos de<em> clusters<\\/em>. Isto \\u00e9, um grupo com caracter\\u00edsticas espec\\u00edficas: homens, mulheres, faixa et\\u00e1ria, localiza\\u00e7\\u00e3o, profiss\\u00e3o e v\\u00e1rias outras informa\\u00e7\\u00f5es. Tais informa\\u00e7\\u00f5es em comum podem ser mapeadas e segmentadas com o uso de <em>data analytics.<\\/em><\\/p>\\n<p><em><br><\\/em><\\/p>\\n<p><strong>Vantagem competitiva e estrat\\u00e9gica<\\/strong><\\/p>\\n<p>O uso de <em>Big Data, <\\/em>assim <em>como o BI<\\/em>, come\\u00e7ou a ganhar notoriedade por volta de 2012, quando empresas, sobretudo as de tecnologia, passaram a voltar seus esfor\\u00e7os para coletar dados dispon\\u00edveis. 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Hoje podemos falar diretamente com ele, com mensagens customizadas para cada perfil, por exemplo.<\\/p>\\n<p><br><\\/p>\\n<p>Ao utilizar o <em>Big Data<\\/em> como ferramenta de planejamento estrat\\u00e9gico, as empresas investem em vantagem competitiva. Uma campanha de marketing digital baseada em <em>data analytics,<\\/em> por exemplo, ser\\u00e1 direcionada ao um p\\u00fablico alvo do produto ou servi\\u00e7o para o qual se deseja vender. \\u00c9 poss\\u00edvel aplicar essa ferramenta nos mais diversos segmentos de neg\\u00f3cios, incluindo seguros.<\\/p>\\n<p>Taxa de Convers\\u00e3o e o <em>data analytics<\\/em><\\/p>\\n<p><em><br><\\/em><\\/p>\\n<p>Com uma comunica\\u00e7\\u00e3o direcionada, as chances de convers\\u00e3o em vendas ser\\u00e3o maiores. N\\u00e3o haver\\u00e1 desperd\\u00edcio de recursos para falar com um p\\u00fablico n\\u00e3o potencial consumidor do produto ou servi\\u00e7o anunciado. 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(64067, 4650, '_elementor_data', '[{\"id\":\"468398aa\",\"elType\":\"container\",\"settings\":{\"eael_parallax_layers_list\":[],\"eael_ext_content_protection_password_placeholder\":\"Enter Password\",\"eael_ext_content_protection_password_submit_btn_txt\":\"Submit\",\"eael_ext_content_protection_password_incorrect_message\":\"Password does not match.\",\"eael_cl_logics\":[{\"_id\":\"57b87fd\",\"dynamic_field_custom_separator\":\"|\"}]},\"elements\":[{\"id\":\"77de38e\",\"elType\":\"container\",\"settings\":{\"content_width\":\"full\",\"eael_parallax_layers_list\":[],\"eael_ext_content_protection_password_placeholder\":\"Enter Password\",\"eael_ext_content_protection_password_submit_btn_txt\":\"Submit\",\"eael_ext_content_protection_password_incorrect_message\":\"Password does not match.\",\"eael_cl_logics\":[{\"_id\":\"94a84bc\",\"dynamic_field_custom_separator\":\"|\"}]},\"elements\":[{\"id\":\"3112ea1\",\"elType\":\"widget\",\"settings\":{\"align\":\"left\",\"width\":{\"unit\":\"%\",\"size\":40,\"sizes\":[]},\"eael_tooltip_section_content\":\"I am a tooltip\",\"eael_ext_content_protection_password_placeholder\":\"Enter Password\",\"eael_ext_content_protection_password_submit_btn_txt\":\"Submit\",\"eael_ext_content_protection_password_incorrect_message\":\"Password does not match.\",\"eael_cl_logics\":[{\"_id\":\"9524fb4\",\"dynamic_field_custom_separator\":\"|\"}],\"__dynamic__\":{\"image\":\"[elementor-tag id=\\\"19c92f7\\\" name=\\\"post-featured-image\\\" settings=\\\"%7B%7D\\\"]\"},\"image_size\":\"full\"},\"elements\":[],\"widgetType\":\"image\"}],\"isInner\":true},{\"id\":\"4a6590b2\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><\\/p>\\n<p>A minera\\u00e7\\u00e3o de dados gera uma pergunta que se torna o maior desafio das empresas atualmente:&nbsp;<strong>como transformar dados em resultados financeiros<\\/strong>? Com tanta informa\\u00e7\\u00e3o dispon\\u00edvel, e com tantos recursos para alcan\\u00e7\\u00e1-la, \\u00e9 natural que exista esta d\\u00favida. Afinal, informa\\u00e7\\u00e3o por si s\\u00f3 n\\u00e3o quer dizer muita coisa, se n\\u00e3o existe uma forma clara de transform\\u00e1-la em retorno financeiro.<\\/p><p><br><\\/p>\\n<p><strong>Estrat\\u00e9gias BI e a minera\\u00e7\\u00e3o de dados<\\/strong><\\/p><p><strong><br><\\/strong><\\/p>\\n<p>O <em>BI<\\/em>, ou&nbsp;<strong>business intelligence<\\/strong>, visa responder \\u00e0 este questionamento. Este conceito, que pode ser traduzido como intelig\\u00eancia de neg\\u00f3cios, tem o objetivo de fazer todo o tratamento, desde o momento da minera\\u00e7\\u00e3o de dados at\\u00e9 a transforma\\u00e7\\u00e3o e an\\u00e1lise, de modo que o resultado possa trazer tal retorno financeiro que se espera.<\\/p><p><br><\\/p>\\n<p>Por isso, o primeiro passo \\u00e9 a pr\\u00f3pria minera\\u00e7\\u00e3o de dados. A princ\\u00edpio, isso \\u00e9 apenas o que s\\u00e3o tais dados, j\\u00e1 que, muitas vezes, s\\u00e3o desconexos e sem um objetivo pr\\u00f3prio. Por isso, \\u00e9 preciso estabelecer quais s\\u00e3o&nbsp;<strong>as metas e informa\\u00e7\\u00f5es mais importantes para a estrat\\u00e9gia do seu neg\\u00f3cio<\\/strong>, de modo que os dados coletados possam fazer algum sentido mais concreto. A consultoria BI da Delphos visa estes momentos iniciais de minera\\u00e7\\u00e3o de dados e ETL como uma das mais essenciais etapas para atingir resultado bons resultados. Sendo assim, certifique-se de estar trabalhando com a empresa correta.<\\/p><p><br><\\/p>\\n<p>O segundo passo, ap\\u00f3s a minera\\u00e7\\u00e3o de dados, \\u00e9 o mais dif\\u00edcil. N\\u00fameros n\\u00e3o mentem, mas eles precisam ser interpretados. E qualquer problema na interpreta\\u00e7\\u00e3o pode fazer com que voc\\u00ea fique mais longe do seu objetivo. Quando <strong>contextualiza o dado ao seu objetivo<\\/strong>, ele passa a ser uma informa\\u00e7\\u00e3o, ou seja, passa a ter ainda mais valor. Mas isso n\\u00e3o significa que o processo acabou.<\\/p><p><br><\\/p>\\n<p><strong>Dado vira informa\\u00e7\\u00e3o que se torna estrat\\u00e9gia<\\/strong><\\/p>\\n<p>A \\u00faltima etapa da minera\\u00e7\\u00e3o de dados \\u00e9&nbsp;<strong>transformar esta informa\\u00e7\\u00e3o em conhecimento<\\/strong>. Ou seja, voc\\u00ea adquiriu o dado e o filtrou com uma informa\\u00e7\\u00e3o que \\u00e9 valiosa para voc\\u00ea. Essa informa\\u00e7\\u00e3o gera um determinado conhecimento, que ser\\u00e1 aplicado para gerar resultado financeiro.<\\/p><p><br><\\/p>\\n<p>Qualquer dado \\u00e9 muito valioso, at\\u00e9 mesmo os&nbsp;<strong>dados administrativos colhidos de forma rotineira<\\/strong>. Por exemplo, ao avaliar o hist\\u00f3rico do seu <em>site<\\/em> ou da sua p\\u00e1gina. Ir\\u00e1 perceber que o maior volume de acessos ou intera\\u00e7\\u00f5es com os an\\u00fancios ocorrem em um determinado momento do dia. Isso \\u00e9 um dado.<\\/p><p><br><\\/p>\\n<p><strong>Refinamento de dados<\\/strong><\\/p>\\n<p>Ao comparar o volume de pessoas com o seu p\\u00fablico alvo, voc\\u00ea percebe que grande parte dessas pessoas constitui o p\\u00fablico que voc\\u00ea tem mais interesse. Isso \\u00e9 uma informa\\u00e7\\u00e3o. Por isso, \\u00e9 t\\u00e3o importante interpret\\u00e1-la, pois, por si s\\u00f3, o dado diz que tem muita gente, mas se n\\u00e3o aplicar o filtro para o p\\u00fablico pretendido, a minera\\u00e7\\u00e3o de dados n\\u00e3o ser\\u00e1 suficiente.<\\/p><p><br><\\/p>\\n<p>Por fim, isso se torna um conhecimento. Se vincular um an\\u00fancio para o p\\u00fablico alvo espec\\u00edfico, neste determinado hor\\u00e1rio, haver\\u00e1 muito mais retorno financeiro.<\\/p><p><br><\\/p>\\n<p>\\u00c9 por isso que a minera\\u00e7\\u00e3o de dados permite transformar um insumo em mais <strong>retorno financeiro para a sua empresa<\\/strong>. Mas \\u00e9 importante destacar que isso deve ter um objetivo.<\\/p>\\n<p>O que voc\\u00ea acha? 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Uma orienta\\u00e7\\u00e3o voltada \\u00e0 exclusividade e que ajuda a trabalhar o <em>Customer Success<\\/em>.<\\/p><p>\\u00a0<\\/p><p>O m\\u00f3dulo de <em>Customer Relationship Management<\\/em> (<em>CRM<\\/em>) \\u00e9 um recurso que pode ajudar a alcan\\u00e7ar este objetivo. Vale lembrar ainda que a comunica\\u00e7\\u00e3o de modo geral \\u00e9 aprimorada com a utiliza\\u00e7\\u00e3o de um <em>ERP<\\/em>. Afinal, o sistema pode interligar corretora e seguradora de forma eficiente, criando um fluxo de informa\\u00e7\\u00f5es que melhora a gest\\u00e3o de ap\\u00f3lices.<\\/p><p>\\u00a0<\\/p><p><strong>Utilizar o ERP - Sistema Integrado de Gest\\u00e3o no controle de sinistros e emiss\\u00e3o de ap\\u00f3lices, aumenta a seguran\\u00e7a da informa\\u00e7\\u00e3o na gest\\u00e3o de seguros<\\/strong><\\/p><p>Vimos que o <em>software<\\/em> integrado de gest\\u00e3o colabora para o controle de ap\\u00f3lices e sinistros. 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O <em>ERP<\\/em> tamb\\u00e9m controla os pagamentos, principalmente os relacionados \\u00e0s comiss\\u00f5es e indeniza\\u00e7\\u00f5es de sinistro.<\\/p><p>\\u00a0<\\/p><p>Outro aspecto onde o <em>ERP<\\/em> atua \\u00e9 na restri\\u00e7\\u00e3o ao fluxo de dados, o que ajuda no C<em>ompliance<\\/em>. Ademais, ele respeita as orienta\\u00e7\\u00f5es da SUSEP ao gerar os seus registros. Em muitos casos, ocorre a capta\\u00e7\\u00e3o e gest\\u00e3o destes ativos sem a interfer\\u00eancia humana, o que aumenta a seguran\\u00e7a da informa\\u00e7\\u00e3o. Ainda no tocante aos dados, os <em>ERP<\\/em>s facilitam a transmiss\\u00e3o de informa\\u00e7\\u00f5es para a Receita Federal.<\\/p><p>\\u00a0<\\/p><p>Quanto \\u00e0 gest\\u00e3o e governan\\u00e7a, os <em>dashboards<\\/em> tornam as atividades da empresa mais claras e facilita a tomada de decis\\u00e3o. J\\u00e1 os relat\\u00f3rios servem para detalhar e aprofundar as atividades operacionais da seguradora. A gest\\u00e3o de seguros e ap\\u00f3lices torna-se muito mais eficiente e segura com a ado\\u00e7\\u00e3o de um <em>ERP<\\/em>. Conhe\\u00e7a o<a href=\\\"https:\\/\\/172.16.0.169\\/erp-segdelphos\\/\\\"> SegDelphos<\\/a>, o erp projetado por especialistas em seguros e tecnologia, com o prop\\u00f3sito de atender integralmente \\u00e0s necessidades dos clientes.<\\/p><p>\\u00a0<\\/p><p>N\\u00e3o se esque\\u00e7a de curtir nosso <a href=\\\"https:\\/\\/www.facebook.com\\/DelphosSA\\/\\\">Facebook<\\/a> e \\u00a0<a href=\\\"https:\\/\\/www.linkedin.com\\/company\\/delphos-sa\\/\\\">LinkedIn<\\/a>\\u00a0para ficar atualizado sobre o mercado segurador. 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(64168, 4611, '_elementor_data', '[{\"id\":\"3622197e\",\"elType\":\"container\",\"settings\":{\"eael_parallax_layers_list\":[],\"eael_ext_content_protection_password_placeholder\":\"Enter Password\",\"eael_ext_content_protection_password_submit_btn_txt\":\"Submit\",\"eael_ext_content_protection_password_incorrect_message\":\"Password does not match.\",\"eael_cl_logics\":[{\"_id\":\"11df671\",\"dynamic_field_custom_separator\":\"|\"}]},\"elements\":[{\"id\":\"2769427\",\"elType\":\"widget\",\"settings\":{\"image_size\":\"full\",\"align\":\"left\",\"width\":{\"unit\":\"%\",\"size\":40,\"sizes\":[]},\"eael_tooltip_section_content\":\"I am a tooltip\",\"eael_ext_content_protection_password_placeholder\":\"Enter Password\",\"eael_ext_content_protection_password_submit_btn_txt\":\"Submit\",\"eael_ext_content_protection_password_incorrect_message\":\"Password does not match.\",\"eael_cl_logics\":[{\"_id\":\"6f8cf51\",\"dynamic_field_custom_separator\":\"|\"}],\"__dynamic__\":{\"image\":\"[elementor-tag id=\\\"b8ae13e\\\" name=\\\"post-featured-image\\\" settings=\\\"%7B%7D\\\"]\"}},\"elements\":[],\"widgetType\":\"image\"},{\"id\":\"75be7bde\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p>Em 10 anos, enquanto os processos judiciais em geral cresceram 50% no Brasil, no segmento de Sa\\u00fade esse aumento chegou a 130%. Os dados s\\u00e3o de pesquisa realizada pelo Instituto de Ensino e Pesquisa (Insper) para o Conselho Nacional de Justi\\u00e7a.<\\/p><p>\\u00a0<\\/p><p>Dentro do mercado de seguros, um dos ramos que mais sofrem com a judicializa\\u00e7\\u00e3o s\\u00e3o os relacionados a riscos pessoais, mas eles n\\u00e3o s\\u00e3o os \\u00fanicos. \\u201cOs preju\\u00edzos para as seguradoras n\\u00e3o existem apenas quando elas perdem as a\\u00e7\\u00f5es, j\\u00e1 que \\u00e9 preciso ter uma pesada estrutura para gerir esses processos, o que pode ser muito oneroso\\u201d, afirma o Dr. Leonardo Bagno, Gerente jur\\u00eddico da Delphos.<\\/p><p>\\u00a0<\\/p><p><strong>Com servi\\u00e7o de BPO, empresa j\\u00e1 evitou perdas de mais de R$ 4,2 bilh\\u00f5es para seus clientes<\\/strong><\\/p><p>\\u00a0<\\/p><p>A empresa come\\u00e7ou a operar no suporte total a processos judiciais com o seguro habitacional do extinto Sistema Financeiro Habitacional - SFH, passando depois a oferecer servi\\u00e7os de back office e gest\\u00e3o administrativa de a\\u00e7\\u00f5es para todos os ramos de seguros de massa. \\u201cNos \\u00faltimos anos, a Delphos conseguiu mitigar perdas de mais de R$ 4,2 bilh\\u00f5es para seus clientes\\u201d, relata.<\\/p><p>\\u00a0<\\/p><p>Uma equipe composta por t\\u00e9cnicos administrativos, analistas jur\\u00eddicos e advogados j\\u00e1 foi respons\\u00e1vel pelo acompanhamento de mais de 30 mil a\\u00e7\\u00f5es judiciais, de mais de 280 mil autores.<\\/p><p>\\u00a0<\\/p><p>O <a href=\\\"https:\\/\\/172.16.0.169\\/bpo-processos-judiciais\\/\\\">BPO (Business Process Outrsourcing)<\\/a> de Processos Judiciais da Delphos garante o acompanhamento dos processos e apoio aos escrit\\u00f3rios t\\u00e9cnicos contratados pelas companhias, desde a recep\\u00e7\\u00e3o das novas a\\u00e7\\u00f5es at\\u00e9 o seu encerramento efetivo. \\u201cAssim, garantimos autonomia e seguran\\u00e7a para as seguradoras na defesa dos seus interesses no \\u00e2mbito 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Estas empresas, que oferecem solu\\u00e7\\u00f5es tecnol\\u00f3gicas voltadas para o setor j\\u00e1 conectam clientes \\u00e0s redes das seguradoras em tempo real. O sinistro de um carro, por exemplo, pode ser informado na mesma hora. Em seguida, fotos do ocorrido s\\u00e3o enviadas para uma an\\u00e1lise mais r\\u00e1pida.<\\/p><p>\\u00a0<\\/p><p>Este \\u00e9 um exemplo de como os produtos das Insurtechs transformam o mercado. A mudan\\u00e7a ocorre a tal ponto que mesmo empresas tradicionais de seguros v\\u00eam se relacionando com estes empreendimentos. Ou seja, o que buscam \\u00e9 um caminho por meio das novas tecnologias para aumentar a efici\\u00eancia operacional das seguradoras; um exemplo disso \\u00e9 a tend\\u00eancia de procura por <a href=\\\"https:\\/\\/172.16.0.169\\/erp-segdelphos\\/\\\">sistemas de gest\\u00e3o exclusivos para seguros.<\\/a><\\/p><p>\\u00a0<\\/p><p><strong>Seguradoras e Insurtech<\\/strong><\\/p><p>\\u00a0<\\/p><p>Uma das formas como prestadoras de servi\\u00e7o ao mercado segurador ajudam empresas mais tradicionais, \\u00e9 no tratamento de dados. Afinal, no presente cen\\u00e1rio de transforma\\u00e7\\u00e3o digital n\\u00e3o h\\u00e1 empreendimento do setor que consiga fugir de um grande volume informacional. Para lidar com isso, adotar ferramentas informatizadas de gest\\u00e3o, como o ERP de seguros, que pode gerir de forma inteligente todas as transa\\u00e7\\u00f5es internas e externas de ap\\u00f3lices e demandas de seguros, \\u00e9 fundamental.<\\/p><p>\\u00a0<\\/p><p>Assim, algumas empresas j\\u00e1 v\\u00eam trabalhando com a Internet das Coisas (IoT), justamente para oferecer o que descrevemos no in\\u00edcio: conex\\u00e3o em tempo real. \\u00c9 o que ocorre em um ve\\u00edculo aut\\u00f4nomo, por exemplo, onde sensores inteligentes captam os danos e alertam na mesma hora \\u00e0s seguradoras. Servi\\u00e7os que empregam blockchain tamb\\u00e9m ser\\u00e1 lugar comum para as Insurtechs em pouco tempo.<\\/p><p>\\u00a0<\\/p><p>A Intelig\\u00eancia Artificial \\u00e9 outro recurso que tem entrado em cena, com frequ\\u00eancia cada vez maior, especialmente nos Estados Unidos e na Europa, onde assistentes virtuais e objetos inteligentes s\\u00e3o mais comuns. Enquanto isso, no Brasil, o processo tamb\\u00e9m est\\u00e1 evoluindo para adaptar o mercado nacional \\u00e0 tecnologia digital. Veja a seguir, de que forma isto vem acontecendo.<\\/p><p>\\u00a0<\\/p><p><strong>Ferramentas digitais para atender o gerenciamento e prevenir fraudes<\\/strong><\\/p><p>\\u00a0<\\/p><p>Segundo dados da C\\u00e2mara Brasileira de Com\\u00e9rcio Eletr\\u00f4nico, em 2018 o pa\\u00eds j\\u00e1 possu\\u00eda 78 Insurtechs funcionando em seu territ\\u00f3rio. Estas empresas se dividem entre o oferecimento de produtos (40%), servi\\u00e7os de dados e an\\u00e1lise (12%) e servi\\u00e7os voltados para a jornada do usu\\u00e1rio. A predomin\\u00e2ncia de produtos est\\u00e1 ligada \\u00e0 forma mais direta como eles conseguem atender \\u00e0s necessidades dos clientes.<\\/p><p>\\u00a0<\\/p><p>\\u00c9 claro que n\\u00e3o podemos esquecer que os dados s\\u00e3o de extrema import\\u00e2ncia para as seguradoras que operam paralelamente no mundo digital. O segredo est\\u00e1 em saber lidar com as informa\\u00e7\\u00f5es que os clientes fornecem para a empresa. Igualmente relevante \\u00e9 a capacidade de minerar dados relevantes. Neste cen\\u00e1rio em particular, uma Insurtech ajuda as seguradoras a trabalharem a intelig\\u00eancia de mercado.<\\/p><p>\\u00a0<\\/p><p>Ou seja, com este conhecimento do setor, \\u00e9 poss\\u00edvel identificar mais facilmente oportunidades e tend\\u00eancias.<\\/p><p>\\u00a0<\\/p><p>Com rela\\u00e7\\u00e3o ao p\\u00fablico, os dados permitem que se realize um estudo de perfil detalhado, a fim de criar produtos e solu\\u00e7\\u00f5es personalizados. Adotando recursos como Data Analytics, a adapta\\u00e7\\u00e3o \\u00e0 tecnologia digital passa a representar, tamb\\u00e9m, uma preven\\u00e7\\u00e3o aprimorada contra fraudes.<\\/p><p>\\u00a0<\\/p><p>Enquanto os sistemas classificam o risco de um seguro e a sua aceita\\u00e7\\u00e3o, ao mesmo tempo realizam uma verifica\\u00e7\\u00e3o na justi\\u00e7a, levantando se o segurado j\\u00e1 respondeu processos por fraude. As possibilidades s\\u00e3o vastas, e rumam todas para servi\\u00e7os cujo suporte se abriga na tecnologia digital.<\\/p><p>\\u00a0<\\/p><p>Para muitas empresas, recorrer a essas tecnologias \\u00e9 a forma de se adaptar a este novo paradigma. Conhe\\u00e7a o <a href=\\\"https:\\/\\/172.16.0.169\\/erp-segdelphos\\/\\\">ERP SegDelphos<\\/a>, uma tecnologia de gest\\u00e3o completamente adaptada para as demandas de seguradoras. 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Nesta multiplicidade de processos, ferramentas que ofere\\u00e7am controle e otimiza\\u00e7\\u00e3o devem ser adotadas a fim de evitar perda de tempo. Um aux\\u00edlio certeiro para ganhar produtividade na gest\\u00e3o de Seguros \\u00e9 a utiliza\\u00e7\\u00e3o de um <em>ERP<\\/em>.<\\/p><p>\\u00a0<\\/p><p>Sistemas de gest\\u00e3o integrada facilitam o trabalho, automatizando e integrando muitas de suas tarefas. Com eles, \\u00e9 poss\\u00edvel realizar a gest\\u00e3o da carteira de segurados, emitir pr\\u00eamios, acompanhar pend\\u00eancias, regular sinistros e outras funcionalidades importantes. Nos t\\u00f3picos a seguir est\\u00e3o detalhados os meios pelos quais um<em> ERP<\\/em> agrega na qualidade do trabalho realizado nas seguradoras.<\\/p><p>\\u00a0<\\/p><p><strong>Processos mais bem delimitados<\\/strong><\\/p><p>Esta possibilidade de controle e acompanhamento ajuda a trabalhar prazos e melhorar o suporte oferecido \\u00e0 carteira de segurados. 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Contudo, na \\u00e9poca, a Delphos j\\u00e1 afirmava seu protagonismo inovador e o compromisso com colaboradores e acionistas, reconhecendo os ineg\\u00e1veis m\\u00e9ritos dessa respeitada profissional.<\\/p><p>\\u00a0<\\/p><p>A organiza\\u00e7\\u00e3o oferece solu\\u00e7\\u00f5es em processos e TI, que propiciam o melhor resultado em mat\\u00e9ria de gest\\u00e3o. Uma primeira e importante solu\\u00e7\\u00e3o \\u00e9 o BPO em Seguros, por meio da qual realiza a gest\\u00e3o completa de carteiras de diversos ramos. Administra ap\\u00f3lices, processa pr\\u00eamios e regula sinistros, suportando todas as demais etapas da opera\\u00e7\\u00e3o, o que inclui produ\\u00e7\\u00e3o e opera\\u00e7\\u00e3o das companhias.<\\/p><p>\\u00a0<\\/p><p>Em termos de suporte, a empresa utiliza sistemas pr\\u00f3prios ou com recursos da sua equipe, infraestrutura e solu\\u00e7\\u00f5es. A medida desonera o cliente de investimentos pesados, seja na montagem da estrutura e infraestrutura das opera\\u00e7\\u00f5es, seja em termos de elevadas despesas administrativas.<\\/p><p>\\u00a0<\\/p><p>Uma segunda solu\\u00e7\\u00e3o, tamb\\u00e9m imprescind\\u00edvel no dia a dia das seguradoras, \\u00e9 a regula\\u00e7\\u00e3o de sinistros. 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A Delphos realiza servi\\u00e7os de desenvolvimento e implementa\\u00e7\\u00e3o de projetos de sistemas e otimiza\\u00e7\\u00e3o de processos de neg\\u00f3cios (BPM). Os profissionais s\\u00e3o certificados em PMP, COBIT e ITIL.<\\/p><p>\\u00a0<\\/p><p>Os servi\\u00e7os abrangem toda a infraestrutura e suporte local ou remoto. 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E garante, assim, o sucesso em todas as fases da implanta\\u00e7\\u00e3o de projetos de desafio tecnol\\u00f3gico com CRM Salesforce, data masking Datapeers, data integrator Pentaho e BPMS Heflo.<\\/p><p>\\u00a0<\\/p><p>As solu\\u00e7\\u00f5es de TI visam a um objetivo maior: a preserva\\u00e7\\u00e3o de dados e informa\\u00e7\\u00f5es. 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(64427, 4383, '_elementor_data', '[{\"id\":\"422a8519\",\"elType\":\"container\",\"settings\":{\"eael_parallax_layers_list\":[],\"eael_ext_content_protection_password_placeholder\":\"Enter Password\",\"eael_ext_content_protection_password_submit_btn_txt\":\"Submit\",\"eael_ext_content_protection_password_incorrect_message\":\"Password does not match.\",\"eael_cl_logics\":[{\"_id\":\"fc90e2c\",\"dynamic_field_custom_separator\":\"|\"}]},\"elements\":[{\"id\":\"66cf93e\",\"elType\":\"container\",\"settings\":{\"content_width\":\"full\",\"padding\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":true},\"eael_parallax_layers_list\":[],\"eael_ext_content_protection_password_placeholder\":\"Enter Password\",\"eael_ext_content_protection_password_submit_btn_txt\":\"Submit\",\"eael_ext_content_protection_password_incorrect_message\":\"Password does not match.\",\"eael_cl_logics\":[{\"_id\":\"90fdd04\",\"dynamic_field_custom_separator\":\"|\"}]},\"elements\":[{\"id\":\"b35a583\",\"elType\":\"widget\",\"settings\":{\"image_size\":\"full\",\"align\":\"left\",\"width\":{\"unit\":\"%\",\"size\":40,\"sizes\":[]},\"eael_tooltip_section_content\":\"I am a tooltip\",\"eael_ext_content_protection_password_placeholder\":\"Enter Password\",\"eael_ext_content_protection_password_submit_btn_txt\":\"Submit\",\"eael_ext_content_protection_password_incorrect_message\":\"Password does not match.\",\"eael_cl_logics\":[{\"_id\":\"feff90e\",\"dynamic_field_custom_separator\":\"|\"}],\"__dynamic__\":{\"image\":\"[elementor-tag id=\\\"db2ec12\\\" name=\\\"post-featured-image\\\" settings=\\\"%7B%7D\\\"]\"}},\"elements\":[],\"widgetType\":\"image\"}],\"isInner\":true},{\"id\":\"796f3fcf\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p>Ao entrar no mercado, uma empresa deve estar preparada para in\\u00fameros desafios. Desde crises econ\\u00f4micas at\\u00e9 a concorr\\u00eancia influenciam no sucesso do empreendimento. Assim, para manter o potencial competitivo, \\u00e9 preciso tomar decis\\u00f5es estrat\\u00e9gicas bem embasadas. Apresentamos, neste artigo, alguns exemplos de como desenvolver uma estrat\\u00e9gia competitiva com um Sistema BI. Confira!<\\/p>\\n<p>BI, ou <em>Business Intelligence<\\/em>, pode ser traduzido livremente para o portugu\\u00eas como Intelig\\u00eancia de Neg\\u00f3cios. O conceito trata de ferramentas tecnol\\u00f3gicas que servem para a coleta, processamento e apresenta\\u00e7\\u00e3o de informa\\u00e7\\u00f5es relevantes para uma empresa. Por isso, os sistemas t\\u00eam a capacidade de fornecer vis\\u00f5es que englobam passado, presente e futuro das opera\\u00e7\\u00f5es comerciais, facilitando a tomada de decis\\u00e3o pelas organiza\\u00e7\\u00f5es.<\\/p><p><br><\\/p>\\n<p><strong>O sistema BI<\\/strong><\\/p>\\n<p>Assim, por se tratar de software, a apresenta\\u00e7\\u00e3o de dados n\\u00e3o ocorre apenas por meio de relat\\u00f3rios. \\u00c9 poss\\u00edvel realizar minera\\u00e7\\u00e3o de dados e an\\u00e1lises interativas, dentre outros fatores que podem contribuir para melhorar a efici\\u00eancia do neg\\u00f3cio. Em resumo, o BI identifica os padr\\u00f5es existentes em um grande volume de dados que t\\u00eam pertin\\u00eancia para uma empresa.<\\/p><p><br><\\/p>\\n<p><strong>Desenvolvendo uma estrat\\u00e9gia BI<\\/strong><\\/p>\\n<p>Para utilizar um Sistema BI de modo competitivo, \\u00e9 preciso embutir o sistema nas linhas operacionais do neg\\u00f3cio. Dito de outra forma, ele n\\u00e3o deve ficar restrito ao setor de TI da sua organiza\\u00e7\\u00e3o. Como este conceito trata da coleta de dados, por isso, \\u00e9 importante que ele chegue \\u00e0s m\\u00e3os dos usu\\u00e1rios comerciais e gerencias estrat\\u00e9gicas.<\\/p><p><br><\\/p>\\n<p>A integra\\u00e7\\u00e3o permite, dentre outras coisas, que informa\\u00e7\\u00f5es sejam acessadas mais rapidamente, por vezes, em tempo real, algo que n\\u00e3o seria poss\\u00edvel com o sistema condicionado aos relat\\u00f3rios dos respons\\u00e1veis pela TI. A partir de ent\\u00e3o, come\\u00e7a a fase de monitoramento e avalia\\u00e7\\u00e3o. \\u00c9 aqui que o departamento de Tecnologia da Informa\\u00e7\\u00e3o dever\\u00e1 mostrar servi\\u00e7o.<\\/p><p><br><\\/p>\\n<p><strong>Foco, valida\\u00e7\\u00e3o, prioridades<\\/strong><\\/p>\\n<p>Uma dica importante no desenvolvimento estrat\\u00e9gico de <em>Business<\\/em> <em>Intelligence<\\/em> est\\u00e1 no foco. Significa que \\u00e9 necess\\u00e1rio investir em processos de valida\\u00e7\\u00e3o s\\u00f3lidos e bem delimitados. Acessar informa\\u00e7\\u00f5es capitais para a empresa \\u00e9 a fun\\u00e7\\u00e3o dos procedimentos de BI, o que inclui a preven\\u00e7\\u00e3o contra dados que possam levar a <em>insights <\\/em>enganosos.<\\/p><p><br><\\/p>\\n<p>Quando \\u00e9 focado, o processo de valida\\u00e7\\u00e3o do Sistema BI torna-se \\u00e1gil, respondendo com facilidade a novas requisi\\u00e7\\u00f5es. Sem este processo, a precis\\u00e3o da ferramenta n\\u00e3o pode ser garantida. Ademais, a estrat\\u00e9gia <em>top-down<\\/em> \\u00e9 o Norte para a implanta\\u00e7\\u00e3o do BI. Isto significa que a sua empresa n\\u00e3o deve se preocupar em onde coletar dados e sim em como armazen\\u00e1-los e us\\u00e1-los.<\\/p><p><br><\\/p>\\n<p><strong>Partindo dos conceitos para a atividade de implanta\\u00e7\\u00e3o do sistema&nbsp;BI, devemos seguir cinco passos b\\u00e1sicos:<\\/strong><\\/p>\\n<p>Primeiro temos de escolher a melhor ferramenta de BI. O <em>software<\\/em> escolhido servir\\u00e1 para o monitoramento dos indicadores-chave (KPIs).<\\/p><p><br><\\/p>\\n<p>A segunda etapa \\u00e9 o foco nestes indicadores de desempenho. \\u00c9 preciso que a m\\u00e9trica ligue-se diretamente aos objetivos organizacionais. A ferramenta definida na primeira etapa servir\\u00e1 para an\\u00e1lise dos resultados obtidos.<\\/p><p><br><\\/p>\\n<p>O terceiro passo \\u00e9 organizar os dados que ser\\u00e3o gerados. Eles devem apresentar-se de forma estruturada e em um \\u00fanico lugar. Por isso, recomenda-se uma solu\\u00e7\\u00e3o de BI completa que ajude neste gerenciamento da informa\\u00e7\\u00e3o. Tamb\\u00e9m ser\\u00e1 fun\\u00e7\\u00e3o do software localizar a origem dos dados. Tudo isto deve estar alinhado pela cultura organizacional.<\\/p><p><br><\\/p>\\n<p>Trabalhar este aspecto \\u00e9 a quarta etapa para implanta\\u00e7\\u00e3o do BI. A cultura de gest\\u00e3o neste contexto deve ser centrada nos dados. Sendo assim, o \\u00faltimo passo \\u00e9 a defini\\u00e7\\u00e3o de metas, elas nortear\\u00e3o os objetivos e itens que precisam ser acompanhados pela organiza\\u00e7\\u00e3o. Lembrando que o <em>Business<\\/em> <em>Intelligence<\\/em> deve sempre moldar-se \\u00e0s especificidades da empresa. 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Com a organiza\\u00e7\\u00e3o dos dados coletados, \\u00e9 poss\\u00edvel ter um panorama melhor da situa\\u00e7\\u00e3o e atingir os objetivos tra\\u00e7ados. N\\u00e3o \\u00e9 por acaso que as aplica\\u00e7\\u00f5es de <strong><em>Business Intelligence<\\/em><\\/strong>&nbsp; s\\u00e3o cada vez mais consideradas&nbsp; no meio corporativo. Vivemos, afinal, a era da informa\\u00e7\\u00e3o, na qual um grande volume de dados est\\u00e1 em circula\\u00e7\\u00e3o diariamente, estimando-se que at\\u00e9 o final de 2020 atingiremos a marca de 44 trilh\\u00f5es de gigabytes produzidos.<\\/p><p><br><\\/p>\\n<p>A quest\\u00e3o \\u00e9 que, em sua maioria, os dados se apresentam de forma desconexa, perdendo relev\\u00e2ncia para as empresas. 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(64629, 4147, '_elementor_data', '[{\"id\":\"5054aafe\",\"elType\":\"container\",\"settings\":{\"eael_parallax_layers_list\":[],\"eael_ext_content_protection_password_placeholder\":\"Enter Password\",\"eael_ext_content_protection_password_submit_btn_txt\":\"Submit\",\"eael_ext_content_protection_password_incorrect_message\":\"Password does not match.\",\"eael_cl_logics\":[{\"_id\":\"1db00e0\",\"dynamic_field_custom_separator\":\"|\"}]},\"elements\":[{\"id\":\"16d5683\",\"elType\":\"widget\",\"settings\":{\"image_size\":\"full\",\"align\":\"left\",\"width\":{\"unit\":\"%\",\"size\":40,\"sizes\":[]},\"eael_tooltip_section_content\":\"I am a tooltip\",\"eael_ext_content_protection_password_placeholder\":\"Enter Password\",\"eael_ext_content_protection_password_submit_btn_txt\":\"Submit\",\"eael_ext_content_protection_password_incorrect_message\":\"Password does not match.\",\"eael_cl_logics\":[{\"_id\":\"1eb358d\",\"dynamic_field_custom_separator\":\"|\"}],\"__dynamic__\":{\"image\":\"[elementor-tag id=\\\"3049567\\\" name=\\\"post-featured-image\\\" settings=\\\"%7B%7D\\\"]\"}},\"elements\":[],\"widgetType\":\"image\"},{\"id\":\"6b70c966\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p>Qual o impacto da inova\\u00e7\\u00e3o e da automa\\u00e7\\u00e3o empresarial no mercado? Fa\\u00e7amos um pequeno exerc\\u00edcio. Pense na tecnologia a partir de um leque hist\\u00f3rico e amplo. Uma perspectiva que n\\u00e3o inclua apenas o mundo digital e da computa\\u00e7\\u00e3o. Refletindo a esse respeito, talvez voc\\u00ea chegue \\u00e0 mesma conclus\\u00e3o que pensadores como Marshall McLuhan, a saber: a tecnologia molda nossas experi\\u00eancias hist\\u00f3ricas e sociais. Um bom exemplo disto \\u00e9 a automa\\u00e7\\u00e3o empresarial.<\\/p><p>\\u00a0<\\/p><p>\\u00c0 primeira vista, a efici\\u00eancia operacional foi o primeiro benef\\u00edcio agregado por meio dos avan\\u00e7os tecnol\\u00f3gicos. Afinal, os sistemas integrados de gest\\u00e3o s\\u00e3o capazes de economizar tempo, gra\\u00e7as \\u00e0 grande capacidade de processamento de dados. Hoje estes sistemas d\\u00e3o conta de contratos, marketing, atendimento ao cliente e muitas outras atividades.<\\/p><p>\\u00a0<\\/p><p><strong>Automa\\u00e7\\u00e3o empresarial e impactos na cultura corporativa<\\/strong><\\/p><p>\\u00a0<\\/p><p>Devido \\u00e0 abrang\\u00eancia da automa\\u00e7\\u00e3o empresarial os pr\\u00f3prios modelos de gest\\u00e3o corporativa foram transformados. A cultura das empresas hoje precisa se adaptar para esta nova forma de lidar com processos e stakeholders. Dentre os maiores beneficiados por estes recursos tecnol\\u00f3gicos est\\u00e3o os setores administrativos. Estes que em geral s\\u00e3o os respons\\u00e1veis por lidar com o maior volume de informa\\u00e7\\u00e3o em uma empresa.<\\/p><p>\\u00a0<\\/p><p>Neste contexto a automa\\u00e7\\u00e3o empresarial acaba se tornando um ant\\u00eddoto contra a burocracia e erros de registro e an\\u00e1lise. Afinal, a manipula\\u00e7\\u00e3o de dados feita de modo tradicional, al\\u00e9m de demorada, est\\u00e1 sujeita \\u00e0 falha humana. H\\u00e1 tamb\\u00e9m um ganho consider\\u00e1vel em termos de sustentabilidade. Isto acontece porque junto dos processos manuais tamb\\u00e9m diminui o uso de insumos como papel, cartuchos de impress\\u00e3o, etc.<\\/p><p>\\u00a0<\\/p><p>A seguran\\u00e7a \\u00e9 outro benef\\u00edcio a ser proporcionado pela tecnologia da informa\\u00e7\\u00e3o. Atualmente, o armazenamento digital possui consider\\u00e1vel prote\\u00e7\\u00e3o contra corrup\\u00e7\\u00e3o e roubo. Atrav\\u00e9s dos ERP tamb\\u00e9m se garante que os dados n\\u00e3o fiquem desorganizados ou dispostos de modo pouco funcional. Listados estes benef\\u00edcios, podemos detalhar como este processo alterou o modelo de gest\\u00e3o corporativa.<\\/p><p>\\u00a0<\\/p><p><strong>Automa\\u00e7\\u00e3o empresarial e modelos de gest\\u00e3o corporativa<\\/strong><\\/p><p>\\u00a0<\\/p><p>Entre as principais mudan\\u00e7as na gest\\u00e3o corporativa proporcionadas pela automa\\u00e7\\u00e3o empresarial est\\u00e1 o Outsourcing. Embora a terceiriza\\u00e7\\u00e3o em si n\\u00e3o constitua novidade, a sua ado\\u00e7\\u00e3o estrat\\u00e9gica no setor de TI \\u00e9 fen\\u00f4meno recente, sobretudo porque a difus\\u00e3o das solu\\u00e7\\u00f5es tecnol\\u00f3gicas, como os ERP, chega at\\u00e9 mesmo \\u00e0s empresas cujo foco n\\u00e3o \\u00e9 a tecnologia.<\\/p><p>\\u00a0<\\/p><p>Ou seja, o core-business destas organiza\\u00e7\\u00f5es est\\u00e1 longe do setor, mas ainda assim as vantagens da automa\\u00e7\\u00e3o empresarial s\\u00e3o necess\\u00e1rias. Para n\\u00e3o aumentar os custos pela necessidade de contratar equipes pr\\u00f3prias, estas organiza\\u00e7\\u00f5es recorrem ao <a href=\\\"https:\\/\\/www.delphos.com.br\\/veja-como-o-bpo-pode-ajudar-na-lucratividade-da-sua-empresa\\/\\\">Outsourcing<\\/a>. Assim, podem receber servi\\u00e7o especializado e de qualidade por um custo muito menor. Para mediar e orientar esta rela\\u00e7\\u00e3o algumas empresas chegam at\\u00e9 mesmo a contratar um CDO - Chief Digital Officer.<\\/p><p>\\u00a0<\\/p><p>O CDO \\u00e9 o profissional que ir\\u00e1 elaborar um programa tecnol\\u00f3gico para o neg\\u00f3cio. Sendo assim, ser\\u00e1 ele o respons\\u00e1vel por garantir que o empreendimento esteja sempre alinhado com as pr\\u00e1ticas mais atualizadas e inovadoras. \\u00c9 claro que tratar com a tecnologia e a automa\\u00e7\\u00e3o demanda planejamento, assim como um incentivo \\u00e0 cultura digital. Deste modo os gestores t\\u00eam um papel de zelar pela melhoria cont\\u00ednua dos recursos empregados na organiza\\u00e7\\u00e3o. Cuidando assim para que todos os colaboradores entendam a import\\u00e2ncia de inovar.<\\/p><p>\\u00a0<\\/p><p>Conclu\\u00edmos ent\\u00e3o que os modelos de neg\\u00f3cio contempor\\u00e2neos devem levar a automa\\u00e7\\u00e3o em conta em sua estrutura e comportamento organizacional, porque as atividades e processos cotidianos das empresas transferem-se para o meio digital em alguma medida. Isto aumenta igualmente a necessidade de parcerias com neg\\u00f3cios que ofere\\u00e7am Outsourcing. A sua empresa faz parte do mercado de seguros e quer investir em automa\\u00e7\\u00e3o empresarial atrav\\u00e9s de um ERP? Ent\\u00e3o aproveite para conferir a nossa solu\\u00e7\\u00e3o. Basta\\u00a0<a href=\\\"https:\\/\\/www.delphos.com.br\\/erp-segdelphos\\/\\\">clicar aqui<\\/a>\\u00a0para maiores informa\\u00e7\\u00f5es sobre a ferramenta.<\\/p><p>\\u00a0<\\/p><p>Quer continuar acompanhando o melhor conte\\u00fado de gest\\u00e3o e tecnologia, siga nossas redes sociais, <a href=\\\"https:\\/\\/www.facebook.com\\/DelphosSA\\/\\\">Facebook<\\/a> e <a href=\\\"https:\\/\\/www.linkedin.com\\/company\\/delphos-sa\\/\\\">Linkedin<\\/a>.<\\/p><p>\\u00a0<\\/p>\",\"eael_tooltip_section_content\":\"I am a tooltip\",\"eael_ext_content_protection_password_placeholder\":\"Enter Password\",\"eael_ext_content_protection_password_submit_btn_txt\":\"Submit\",\"eael_ext_content_protection_password_incorrect_message\":\"Password does not match.\",\"eael_cl_logics\":[{\"_id\":\"ca6682e\",\"dynamic_field_custom_separator\":\"|\"}],\"align\":\"left\",\"text_color\":\"#6D6D6D\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Inter\",\"typography_font_size\":{\"unit\":\"em\",\"size\":1.1999999999999999555910790149937383830547332763671875,\"sizes\":[]},\"typography_font_size_laptop\":{\"unit\":\"px\",\"size\":18,\"sizes\":[]},\"typography_font_size_tablet\":{\"unit\":\"em\",\"size\":1.1999999999999999555910790149937383830547332763671875,\"sizes\":[]},\"typography_font_size_mobile\":{\"unit\":\"px\",\"size\":18,\"sizes\":[]},\"typography_font_weight\":\"400\",\"typography_line_height\":{\"unit\":\"em\",\"size\":1.399999999999999911182158029987476766109466552734375,\"sizes\":[]},\"typography_line_height_laptop\":{\"unit\":\"px\",\"size\":26,\"sizes\":[]},\"typography_line_height_tablet\":{\"unit\":\"em\",\"size\":1.399999999999999911182158029987476766109466552734375,\"sizes\":[]},\"typography_line_height_mobile\":{\"unit\":\"em\",\"size\":1.399999999999999911182158029987476766109466552734375,\"sizes\":[]},\"_background_color_stop_laptop\":{\"unit\":\"%\",\"size\":\"\",\"sizes\":[]},\"_background_color_stop_tablet\":{\"unit\":\"%\",\"size\":\"\",\"sizes\":[]},\"_background_color_stop_mobile\":{\"unit\":\"%\",\"size\":\"\",\"sizes\":[]},\"_background_color_b_stop_laptop\":{\"unit\":\"%\",\"size\":\"\",\"sizes\":[]},\"_background_color_b_stop_tablet\":{\"unit\":\"%\",\"size\":\"\",\"sizes\":[]},\"_background_color_b_stop_mobile\":{\"unit\":\"%\",\"size\":\"\",\"sizes\":[]},\"_background_gradient_angle_laptop\":{\"unit\":\"deg\",\"size\":\"\",\"sizes\":[]},\"_background_gradient_angle_tablet\":{\"unit\":\"deg\",\"size\":\"\",\"sizes\":[]},\"_background_gradient_angle_mobile\":{\"unit\":\"deg\",\"size\":\"\",\"sizes\":[]},\"_background_hover_color_stop_laptop\":{\"unit\":\"%\",\"size\":\"\",\"sizes\":[]},\"_background_hover_color_stop_tablet\":{\"unit\":\"%\",\"size\":\"\",\"sizes\":[]},\"_background_hover_color_stop_mobile\":{\"unit\":\"%\",\"size\":\"\",\"sizes\":[]},\"_background_hover_color_b_stop_laptop\":{\"unit\":\"%\",\"size\":\"\",\"sizes\":[]},\"_background_hover_color_b_stop_tablet\":{\"unit\":\"%\",\"size\":\"\",\"sizes\":[]},\"_background_hover_color_b_stop_mobile\":{\"unit\":\"%\",\"size\":\"\",\"sizes\":[]},\"_background_hover_gradient_angle_laptop\":{\"unit\":\"deg\",\"size\":\"\",\"sizes\":[]},\"_background_hover_gradient_angle_tablet\":{\"unit\":\"deg\",\"size\":\"\",\"sizes\":[]},\"_background_hover_gradient_angle_mobile\":{\"unit\":\"deg\",\"size\":\"\",\"sizes\":[]},\"__globals__\":{\"text_color\":\"globals\\/colors?id=secondary\",\"typography_typography\":\"\"}},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}]'),
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(64661, 4216, '_elementor_data', '[{\"id\":\"22a3b54\",\"elType\":\"container\",\"settings\":{\"eael_parallax_layers_list\":[],\"eael_ext_content_protection_password_placeholder\":\"Enter Password\",\"eael_ext_content_protection_password_submit_btn_txt\":\"Submit\",\"eael_ext_content_protection_password_incorrect_message\":\"Password does not match.\",\"eael_cl_logics\":[{\"_id\":\"d0430ea\",\"dynamic_field_custom_separator\":\"|\"}]},\"elements\":[{\"id\":\"46bf4ef\",\"elType\":\"widget\",\"settings\":{\"image_size\":\"full\",\"align\":\"left\",\"width\":{\"unit\":\"%\",\"size\":40,\"sizes\":[]},\"eael_tooltip_section_content\":\"I am a tooltip\",\"eael_ext_content_protection_password_placeholder\":\"Enter Password\",\"eael_ext_content_protection_password_submit_btn_txt\":\"Submit\",\"eael_ext_content_protection_password_incorrect_message\":\"Password does not match.\",\"eael_cl_logics\":[{\"_id\":\"36a0aa1\",\"dynamic_field_custom_separator\":\"|\"}],\"__dynamic__\":{\"image\":\"[elementor-tag id=\\\"70808a0\\\" name=\\\"post-featured-image\\\" settings=\\\"%7B%7D\\\"]\"}},\"elements\":[],\"widgetType\":\"image\"},{\"id\":\"129e8d5b\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p>De acordo com as estat\\u00edsticas, o mercado segurador brasileiro vem crescendo a cada dia, e esse \\u00e9 um fen\\u00f4meno que tende a aumentar nos pr\\u00f3ximos dois anos, acompanhando as previs\\u00f5es de crescimento econ\\u00f4mico global s\\u00f3lido neste per\\u00edodo. Outro fator de peso no cen\\u00e1rio mundial \\u00e9 a revolu\\u00e7\\u00e3o tecnol\\u00f3gica. De olho nestas perspectivas, apontamos quatro tend\\u00eancias para o mercado segurador em 2019. S\\u00e3o fatores que mudar\\u00e3o as rela\\u00e7\\u00f5es entre clientes e empresas e tamb\\u00e9m entre as organiza\\u00e7\\u00f5es (B2B). Agilidade, seguran\\u00e7a e facilidade operacional, est\\u00e3o entre os objetivos que resumem as perspectivas do setor. Nos t\\u00f3picos seguintes, entenderemos como pr\\u00e1ticas emergentes e consagradas andar\\u00e3o juntas na evolu\\u00e7\\u00e3o da \\u00e1rea. Confira!<\\/p><p>\\u00a0<\\/p><p><strong>1 - Internet das Coisas (IoT) e Insurtechs<\\/strong><\\/p><p>Coletar dados para avaliar riscos ou oferecer servi\\u00e7os n\\u00e3o \\u00e9 mais novidade no mercado, atualmente, pois h\\u00e1 diversas empresas e setores que j\\u00e1 adotam estes recursos. A novidade \\u00e9 a expans\\u00e3o para al\\u00e9m do ramo tecnol\\u00f3gico. Assim, o mercado segurador \\u00e9 um exemplo disso. Com o advento dos objetos inteligentes, estes servi\\u00e7os poder\\u00e3o coletar informa\\u00e7\\u00f5es cada vez mais espec\\u00edficas e precisas.<\\/p><p>\\u00a0<\\/p><p>Este ser\\u00e1 tamb\\u00e9m o ano para ficar de olho nas Insurtechs \\u2013 empresas que desenvolvem solu\\u00e7\\u00f5es em tecnologia voltadas para as seguradoras, viabilizadas pela resolu\\u00e7\\u00e3o n\\u00famero 359 do Conselho Nacional de Seguros Privados, que permite a atividade de empresas 100% digitais no setor. Segundo a consultoria Everis, as Insurtechs j\\u00e1 atra\\u00edram investimento de 9,2 bilh\\u00f5es de d\\u00f3lares ap\\u00f3s o ano de 2010.<\\/p><p>\\u00a0<\\/p><p><strong>2 - Expans\\u00e3o de 3% no mercado de Seguros<\\/strong><\\/p><p>O Banco Central estima que o PIB do pa\\u00eds crescer\\u00e1 2,5% no pr\\u00f3ximo ano. Al\\u00e9m disso, as previs\\u00f5es \\u00e9 que a pr\\u00f3pria economia mundial, a partir de 2019, retome um crescimento anual de 3% at\\u00e9 2021.<\\/p><p>\\u00a0<\\/p><p><strong>3 - Blockchain e uso aprimorado de Big Data<\\/strong><\\/p><p>As criptomoedas foram uma das tecnologias mais disruptivas dos \\u00faltimos anos. Contudo, um dos elementos que permite a exist\\u00eancia da moeda digital Bitcoin \\u00e9 o Blockchain. Trata-se de uma ferramenta de registro distribu\\u00eddo que usa a descentraliza\\u00e7\\u00e3o para aumentar a seguran\\u00e7a do sistema. Nas seguradoras, a utiliza\\u00e7\\u00e3o alcan\\u00e7ara os contratos inteligentes.<\\/p><p>\\u00a0<\\/p><p>Outro fator de grande relev\\u00e2ncia para a \\u00e1rea, em 2019, ser\\u00e1 o aprimoramento do uso de Big Data, algo que vai ser poss\\u00edvel gra\\u00e7as ao avan\\u00e7o da intelig\\u00eancia artificial. As empresas poder\\u00e3o desenhar perfis cada vez mais aprimorados dos seus clientes. Big Data dever\\u00e1 andar lado a lado com IoT e as Insurtechs.<\\/p><p>\\u00a0<\\/p><p><strong>4 - O outsourcing na \\u00e1rea de seguros<\\/strong><\\/p><p>Naturalmente, o cen\\u00e1rio descrito aumenta a relev\\u00e2ncia e necessidade de se praticar o Outsourcing. <a href=\\\"https:\\/\\/www.delphos.com.br\\/regulacao-de-sinistros-internalizar-ou-terceirizar\\/\\\">A terceiriza\\u00e7\\u00e3o estrat\\u00e9gica<\\/a> ser\\u00e1 a garantia de que as empresas do setor poder\\u00e3o manter-se competitivas e alinhadas \\u00e0 transforma\\u00e7\\u00e3o digital. Afinal, os benef\\u00edcios de muitas das solu\\u00e7\\u00f5es oferecidas estar\\u00e3o concentrados na Tecnologia da Informa\\u00e7\\u00e3o.<\\/p><p>\\u00a0<\\/p><p>O <a href=\\\"https:\\/\\/www.delphos.com.br\\/veja-como-o-bpo-pode-ajudar-na-lucratividade-da-sua-empresa\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener noreferrer\\\">Outsourcing<\\/a> \\u00e9 o grande respons\\u00e1vel por ter, em 2017, surgido cerca de 13,9 mil empresas voltadas para o oferecimento de tecnologias no Brasil,. Quem aponta este dado do mercado nacional \\u00e9 a consultoria Neoway. No setor de Seguros n\\u00e3o \\u00e9 diferente, e este ano o crescimento ser\\u00e1 ainda mais relevante.<\\/p><p>Quer ficar por dentro de todas as novidades que est\\u00e3o por vir neste mercado? Voc\\u00ea tamb\\u00e9m pode receber artigos em primeira m\\u00e3o curtindo as nossas <a href=\\\"https:\\/\\/www.linkedin.com\\/company\\/delphos-sa\\/\\\">redes sociais<\\/a>.<\\/p><p>\\u00a0<\\/p>\",\"eael_tooltip_section_content\":\"I am a tooltip\",\"eael_ext_content_protection_password_placeholder\":\"Enter Password\",\"eael_ext_content_protection_password_submit_btn_txt\":\"Submit\",\"eael_ext_content_protection_password_incorrect_message\":\"Password does not match.\",\"eael_cl_logics\":[{\"_id\":\"f47dbdc\",\"dynamic_field_custom_separator\":\"|\"}],\"align\":\"left\",\"text_color\":\"#6D6D6D\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Inter\",\"typography_font_size\":{\"unit\":\"em\",\"size\":1.1999999999999999555910790149937383830547332763671875,\"sizes\":[]},\"typography_font_size_laptop\":{\"unit\":\"px\",\"size\":18,\"sizes\":[]},\"typography_font_size_tablet\":{\"unit\":\"em\",\"size\":1.1999999999999999555910790149937383830547332763671875,\"sizes\":[]},\"typography_font_size_mobile\":{\"unit\":\"px\",\"size\":18,\"sizes\":[]},\"typography_font_weight\":\"400\",\"typography_line_height\":{\"unit\":\"em\",\"size\":1.399999999999999911182158029987476766109466552734375,\"sizes\":[]},\"typography_line_height_laptop\":{\"unit\":\"px\",\"size\":26,\"sizes\":[]},\"typography_line_height_tablet\":{\"unit\":\"em\",\"size\":1.399999999999999911182158029987476766109466552734375,\"sizes\":[]},\"typography_line_height_mobile\":{\"unit\":\"em\",\"size\":1.399999999999999911182158029987476766109466552734375,\"sizes\":[]},\"_background_color_stop_laptop\":{\"unit\":\"%\",\"size\":\"\",\"sizes\":[]},\"_background_color_stop_tablet\":{\"unit\":\"%\",\"size\":\"\",\"sizes\":[]},\"_background_color_stop_mobile\":{\"unit\":\"%\",\"size\":\"\",\"sizes\":[]},\"_background_color_b_stop_laptop\":{\"unit\":\"%\",\"size\":\"\",\"sizes\":[]},\"_background_color_b_stop_tablet\":{\"unit\":\"%\",\"size\":\"\",\"sizes\":[]},\"_background_color_b_stop_mobile\":{\"unit\":\"%\",\"size\":\"\",\"sizes\":[]},\"_background_gradient_angle_laptop\":{\"unit\":\"deg\",\"size\":\"\",\"sizes\":[]},\"_background_gradient_angle_tablet\":{\"unit\":\"deg\",\"size\":\"\",\"sizes\":[]},\"_background_gradient_angle_mobile\":{\"unit\":\"deg\",\"size\":\"\",\"sizes\":[]},\"_background_hover_color_stop_laptop\":{\"unit\":\"%\",\"size\":\"\",\"sizes\":[]},\"_background_hover_color_stop_tablet\":{\"unit\":\"%\",\"size\":\"\",\"sizes\":[]},\"_background_hover_color_stop_mobile\":{\"unit\":\"%\",\"size\":\"\",\"sizes\":[]},\"_background_hover_color_b_stop_laptop\":{\"unit\":\"%\",\"size\":\"\",\"sizes\":[]},\"_background_hover_color_b_stop_tablet\":{\"unit\":\"%\",\"size\":\"\",\"sizes\":[]},\"_background_hover_color_b_stop_mobile\":{\"unit\":\"%\",\"size\":\"\",\"sizes\":[]},\"_background_hover_gradient_angle_laptop\":{\"unit\":\"deg\",\"size\":\"\",\"sizes\":[]},\"_background_hover_gradient_angle_tablet\":{\"unit\":\"deg\",\"size\":\"\",\"sizes\":[]},\"_background_hover_gradient_angle_mobile\":{\"unit\":\"deg\",\"size\":\"\",\"sizes\":[]},\"__globals__\":{\"text_color\":\"globals\\/colors?id=secondary\",\"typography_typography\":\"\"}},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}]'),
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(64693, 4253, '_elementor_data', '[{\"id\":\"57d1e908\",\"elType\":\"container\",\"settings\":{\"eael_parallax_layers_list\":[],\"eael_ext_content_protection_password_placeholder\":\"Enter Password\",\"eael_ext_content_protection_password_submit_btn_txt\":\"Submit\",\"eael_ext_content_protection_password_incorrect_message\":\"Password does not match.\",\"eael_cl_logics\":[{\"_id\":\"712e9d6\",\"dynamic_field_custom_separator\":\"|\"}]},\"elements\":[{\"id\":\"58b502f\",\"elType\":\"widget\",\"settings\":{\"image_size\":\"full\",\"align\":\"left\",\"width\":{\"unit\":\"%\",\"size\":40,\"sizes\":[]},\"eael_tooltip_section_content\":\"I am a tooltip\",\"eael_ext_content_protection_password_placeholder\":\"Enter Password\",\"eael_ext_content_protection_password_submit_btn_txt\":\"Submit\",\"eael_ext_content_protection_password_incorrect_message\":\"Password does not match.\",\"eael_cl_logics\":[{\"_id\":\"3bc1561\",\"dynamic_field_custom_separator\":\"|\"}],\"__dynamic__\":{\"image\":\"[elementor-tag id=\\\"c87acb5\\\" name=\\\"post-featured-image\\\" settings=\\\"%7B%7D\\\"]\"}},\"elements\":[],\"widgetType\":\"image\"},{\"id\":\"4a246bdb\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><strong>O que \\u00e9 Blockchain<\\/strong><\\/p><p>Muita gente j\\u00e1 ouviu falar em Bitcoin e Criptomoedas. Trata-se de um assunto que atualmente n\\u00e3o \\u00e9 de conhecimento apenas dos aficionados por tecnologia. Menos conhecido, no entanto, \\u00e9 o Blockchain, o mecanismo por tr\\u00e1s das moedas virtuais. Para Don Tapscott, da Harvard Business Review, o recurso inaugura a segunda gera\\u00e7\\u00e3o da rede mundial.<\\/p><p>\\u00a0<\\/p><p>Isto significa que a ferramenta pode trazer para o mercado inova\\u00e7\\u00f5es t\\u00e3o disruptivas quanto as da internet para as comunica\\u00e7\\u00f5es. Neste artigo, voc\\u00ea poder\\u00e1 entender melhor a respeito da tecnologia em quest\\u00e3o, al\\u00e9m de conhecer sua aplicabilidade em diferentes contextos. Antes de definir o conceito, vale destacar que n\\u00e3o falamos de um produto ou servi\\u00e7o espec\\u00edfico.<\\/p><p>\\u00a0<\\/p><p><strong>Criptografia e Vantagens<\\/strong><\\/p><p>Assim como a internet, o Blockchain se apresenta como uma solu\\u00e7\\u00e3o de uso abrangente. Traduzindo o termo original, temos algo como \\u201cencadeamento de blocos\\u201d. Na pr\\u00e1tica, a ferramenta \\u00e9 composta por uma base de registros e dados que s\\u00e3o criptografados. Estes funcionam a partir de computa\\u00e7\\u00e3o distribu\\u00edda.<\\/p><p>\\u00a0<\\/p><p>Uma das grandes vantagens do Blockchain \\u00e9 n\\u00e3o haver a necessidade de uma entidade supervisora ou de intermedia\\u00e7\\u00e3o, como bancos e cart\\u00f3rios, para controlar as transa\\u00e7\\u00f5es e receber uma taxa por isso. Duas partes s\\u00e3o capazes de fazer uma troca sem a necessidade dessa supervis\\u00e3o ou intermedia\\u00e7\\u00e3o.<\\/p><p>\\u00a0<\\/p><p>Assim, temos um \\u00edndice global para transa\\u00e7\\u00f5es e troca de informa\\u00e7\\u00e3o que oferece muita seguran\\u00e7a para as partes envolvidas. Muitos comparam a ferramenta com um livro cont\\u00e1bil p\\u00fablico e compartilhado. Evidentemente, o funcionamento baseado em regras entre as partes n\\u00e3o possibilita apenas a exist\\u00eancia do Bitcoin.<\\/p><p>\\u00a0<\\/p><p>Os Smart Contracts tamb\\u00e9m empregam esta tecnologia. Trata-se de contratos inteligentes que se auto executam, dispensando assim a necessidade de intermedi\\u00e1rios. N\\u00e3o obstante, para entendermos melhor o funcionamento e aplica\\u00e7\\u00e3o do Blockchain, vale analisarmos suas duas principais caracter\\u00edsticas. Descrevemos a seguir o encadeamento de registros e o sistema distribu\\u00eddo.<\\/p><p>\\u00a0<\\/p><p><strong>Blockchain: Caracter\\u00edsticas da solu\\u00e7\\u00e3o e sua aplicabilidade na gest\\u00e3o de dados e contratos<\\/strong><\\/p><p>Quando falamos no encadeamento de registros estamos nos referindo aos blocos que d\\u00e3o nome \\u00e0 solu\\u00e7\\u00e3o. Eles s\\u00e3o ligados entre si atrav\\u00e9s de um processo que emprega criptografia. Cada bloco \\u00e9 representado por uma sequ\\u00eancia \\u00fanica de caracteres, que passar\\u00e1 a fazer parte do bloco seguinte. Esta \\u00e9 a corrente (chain).<\\/p><p>\\u00a0<\\/p><p>O resultado disto \\u00e9 que os dados n\\u00e3o podem ser alterados. Com rela\\u00e7\\u00e3o ao sistema distribu\\u00eddo, ele determina que cada n\\u00f3 de nossa cadeia obtenha a mesma vis\\u00e3o das transa\\u00e7\\u00f5es realizadas. Ou seja, temos um sistema transparente que favorece a seguran\\u00e7a geral. \\u00c9 na valida\\u00e7\\u00e3o das informa\\u00e7\\u00f5es tratadas pelos n\\u00f3s que ser\\u00e3o inclu\\u00eddas as regras de consenso pr\\u00e9-estabelecidas.<\\/p><p>\\u00a0<\\/p><p>Com isso, o Blockchain mant\\u00e9m o sistema \\u00edntegro mesmo se houver perda ou corrup\\u00e7\\u00e3o de um dos n\\u00f3s. Estas caracter\\u00edsticas permitem uma gest\\u00e3o de dados que devolve aos usu\\u00e1rios o controle sobre as pr\\u00f3prias informa\\u00e7\\u00f5es. Lembrando que a rede verifica a autenticidade de forma automatizada e descentralizada.<\\/p><p>\\u00a0<\\/p><p>Podemos encontrar o recurso sendo trabalhado na prova de autenticidade e compartilhamento de dados, assim como na gest\\u00e3o de identidade. J\\u00e1 nos contratos inteligentes temos a aplica\\u00e7\\u00e3o mais inovadora. E isso porque dispomos de uma verdadeira economia compartilhada, eliminando entidades jur\\u00eddicas da rela\\u00e7\\u00e3o entre consumidores, fornecedores, parceiros e similares.<\\/p><p>\\u00a0<\\/p><p>No mercado segurador, o Blockchain vem para agregar valor nos processos de valida\\u00e7\\u00e3o supracitados. Ele oferece, dentre outras coisas, a assinatura legal para documentos eletr\\u00f4nicos. Naturalmente, as possibilidades desta tecnologia n\\u00e3o ficam restritas ao que mencionamos neste artigo, pois sua amplitude \\u00e9 muito maior.<\\/p><p>\\u00a0<\\/p><p>Para receber em primeira m\\u00e3o artigos sobre tecnologia e solu\\u00e7\\u00f5es em TI, assine a nossa newsletter. Aproveite para curtir as nossas redes sociais (<a href=\\\"https:\\/\\/www.facebook.com\\/DelphosSA\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener noreferrer\\\">Facebook<\\/a> e <a href=\\\"https:\\/\\/www.linkedin.com\\/company\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener noreferrer\\\">Linkedin<\\/a>) e receber <a href=\\\"https:\\/\\/www.delphos.com.br\\/blog\\/\\\">informa\\u00e7\\u00e3o de qualidade sobre o mercado<\\/a> segurador.<\\/p>\",\"eael_tooltip_section_content\":\"I am a tooltip\",\"eael_ext_content_protection_password_placeholder\":\"Enter Password\",\"eael_ext_content_protection_password_submit_btn_txt\":\"Submit\",\"eael_ext_content_protection_password_incorrect_message\":\"Password does not match.\",\"eael_cl_logics\":[{\"_id\":\"72b9a93\",\"dynamic_field_custom_separator\":\"|\"}],\"align\":\"left\",\"text_color\":\"#6D6D6D\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Inter\",\"typography_font_size\":{\"unit\":\"em\",\"size\":1.1999999999999999555910790149937383830547332763671875,\"sizes\":[]},\"typography_font_size_laptop\":{\"unit\":\"px\",\"size\":18,\"sizes\":[]},\"typography_font_size_tablet\":{\"unit\":\"em\",\"size\":1.1999999999999999555910790149937383830547332763671875,\"sizes\":[]},\"typography_font_size_mobile\":{\"unit\":\"px\",\"size\":18,\"sizes\":[]},\"typography_font_weight\":\"400\",\"typography_line_height\":{\"unit\":\"em\",\"size\":1.399999999999999911182158029987476766109466552734375,\"sizes\":[]},\"typography_line_height_laptop\":{\"unit\":\"px\",\"size\":26,\"sizes\":[]},\"typography_line_height_tablet\":{\"unit\":\"em\",\"size\":1.399999999999999911182158029987476766109466552734375,\"sizes\":[]},\"typography_line_height_mobile\":{\"unit\":\"em\",\"size\":1.399999999999999911182158029987476766109466552734375,\"sizes\":[]},\"_background_color_stop_laptop\":{\"unit\":\"%\",\"size\":\"\",\"sizes\":[]},\"_background_color_stop_tablet\":{\"unit\":\"%\",\"size\":\"\",\"sizes\":[]},\"_background_color_stop_mobile\":{\"unit\":\"%\",\"size\":\"\",\"sizes\":[]},\"_background_color_b_stop_laptop\":{\"unit\":\"%\",\"size\":\"\",\"sizes\":[]},\"_background_color_b_stop_tablet\":{\"unit\":\"%\",\"size\":\"\",\"sizes\":[]},\"_background_color_b_stop_mobile\":{\"unit\":\"%\",\"size\":\"\",\"sizes\":[]},\"_background_gradient_angle_laptop\":{\"unit\":\"deg\",\"size\":\"\",\"sizes\":[]},\"_background_gradient_angle_tablet\":{\"unit\":\"deg\",\"size\":\"\",\"sizes\":[]},\"_background_gradient_angle_mobile\":{\"unit\":\"deg\",\"size\":\"\",\"sizes\":[]},\"_background_hover_color_stop_laptop\":{\"unit\":\"%\",\"size\":\"\",\"sizes\":[]},\"_background_hover_color_stop_tablet\":{\"unit\":\"%\",\"size\":\"\",\"sizes\":[]},\"_background_hover_color_stop_mobile\":{\"unit\":\"%\",\"size\":\"\",\"sizes\":[]},\"_background_hover_color_b_stop_laptop\":{\"unit\":\"%\",\"size\":\"\",\"sizes\":[]},\"_background_hover_color_b_stop_tablet\":{\"unit\":\"%\",\"size\":\"\",\"sizes\":[]},\"_background_hover_color_b_stop_mobile\":{\"unit\":\"%\",\"size\":\"\",\"sizes\":[]},\"_background_hover_gradient_angle_laptop\":{\"unit\":\"deg\",\"size\":\"\",\"sizes\":[]},\"_background_hover_gradient_angle_tablet\":{\"unit\":\"deg\",\"size\":\"\",\"sizes\":[]},\"_background_hover_gradient_angle_mobile\":{\"unit\":\"deg\",\"size\":\"\",\"sizes\":[]},\"__globals__\":{\"text_color\":\"globals\\/colors?id=secondary\",\"typography_typography\":\"\"}},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}]'),
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(64725, 4275, '_elementor_data', '[{\"id\":\"64f62797\",\"elType\":\"container\",\"settings\":{\"eael_parallax_layers_list\":[],\"eael_ext_content_protection_password_placeholder\":\"Enter Password\",\"eael_ext_content_protection_password_submit_btn_txt\":\"Submit\",\"eael_ext_content_protection_password_incorrect_message\":\"Password does not match.\",\"eael_cl_logics\":[{\"_id\":\"1211470\",\"dynamic_field_custom_separator\":\"|\"}]},\"elements\":[{\"id\":\"e219307\",\"elType\":\"widget\",\"settings\":{\"image_size\":\"full\",\"align\":\"left\",\"width\":{\"unit\":\"%\",\"size\":40,\"sizes\":[]},\"eael_tooltip_section_content\":\"I am a tooltip\",\"eael_ext_content_protection_password_placeholder\":\"Enter Password\",\"eael_ext_content_protection_password_submit_btn_txt\":\"Submit\",\"eael_ext_content_protection_password_incorrect_message\":\"Password does not match.\",\"eael_cl_logics\":[{\"_id\":\"38d943e\",\"dynamic_field_custom_separator\":\"|\"}],\"__dynamic__\":{\"image\":\"[elementor-tag id=\\\"091025a\\\" name=\\\"post-featured-image\\\" settings=\\\"%7B%7D\\\"]\"}},\"elements\":[],\"widgetType\":\"image\"},{\"id\":\"67dba476\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<div class=\\\"gmail_default\\\"><div class=\\\"m_1820963086825329696m_7564230504308199696gmail-adn m_1820963086825329696m_7564230504308199696gmail-ads\\\"><div class=\\\"m_1820963086825329696m_7564230504308199696gmail-gs\\\"><div class=\\\"m_1820963086825329696m_7564230504308199696gmail-\\\"><div id=\\\"m_1820963086825329696m_7564230504308199696gmail-:1ys\\\" class=\\\"m_1820963086825329696m_7564230504308199696gmail-ii m_1820963086825329696m_7564230504308199696gmail-gt\\\"><div id=\\\"m_1820963086825329696m_7564230504308199696gmail-:1yr\\\" class=\\\"m_1820963086825329696m_7564230504308199696gmail-a3s m_1820963086825329696m_7564230504308199696gmail-aXjCH\\\"><div dir=\\\"ltr\\\"><div class=\\\"gmail_default\\\"><div id=\\\"m_1820963086825329696m_7564230504308199696gmail-m_-1805526783107721674m_6090525742528660502gmail-wrap-content\\\" class=\\\"m_1820963086825329696m_7564230504308199696gmail-m_-1805526783107721674m_6090525742528660502gmail-wrap-center m_1820963086825329696m_7564230504308199696gmail-m_-1805526783107721674m_6090525742528660502gmail-single\\\"><div class=\\\"m_1820963086825329696m_7564230504308199696gmail-m_-1805526783107721674m_6090525742528660502gmail-col-md-9\\\"><div class=\\\"m_1820963086825329696m_7564230504308199696gmail-m_-1805526783107721674m_6090525742528660502entry-content\\\"><p>No que depender das lideran\\u00e7as e executivos do setor de seguros, 2019 ser\\u00e1 um bom ano para os neg\\u00f3cios. As apostas est\\u00e3o voltadas para a capacita\\u00e7\\u00e3o profissional, segmentos de Vida, Sa\\u00fade e Previd\\u00eancia e terceiriza\\u00e7\\u00e3o dos servi\\u00e7os nas diversas \\u00e1reas de atua\\u00e7\\u00e3o do mercado.<\\/p><p>\\u00a0<\\/p><p>O otimista quanto ao cen\\u00e1rio econ\\u00f4mico para o ano de 2019, na opini\\u00e3o de Luiz Philipe Baeta Neves, presidente da Associa\\u00e7\\u00e3o das Empresas de Assessoria e Consultoria do Rio de Janeiro (Aconseg-RJ), tem como base a tend\\u00eancia de recupera\\u00e7\\u00e3o e a retomada dos neg\\u00f3cios e, principalmente, a gera\\u00e7\\u00e3o de empregos<\\/p><p>\\u00a0<\\/p><p><strong>Universidade<\\/strong><\\/p><p>\\u201cA nossa associa\\u00e7\\u00e3o est\\u00e1 dando a sua contribui\\u00e7\\u00e3o para que isso ocorra atrav\\u00e9s da cria\\u00e7\\u00e3o da Universidade Corporativa, que come\\u00e7a suas atividades agora, em fevereiro.\\u00a0 Quanto mais preparo e capacita\\u00e7\\u00e3o tiverem os nossos corretores e colaboradores, mais oportunidades teremos de melhorar e alavancar as opera\\u00e7\\u00f5es do mercado de seguros\\u201d, ressalta.<\\/p><p>\\u00a0<\\/p><p>O presidente da Aconseg-RJ mostra a import\\u00e2ncia de se empreender esfor\\u00e7os para que os profissionais do seu setor estejam preparados para operar em todos os segmentos do setor, em especial, aqueles que ser\\u00e3o fortemente impactados pela reforma da Previd\\u00eancia, tais como Sa\\u00fade, Vida e Previd\\u00eancia.<\\/p><p>\\u00a0<\\/p><p>\\u201cEstamos confiantes e queremos ampliar ainda mais o espa\\u00e7o de\\u00a0 participa\\u00e7\\u00e3o das assessorias na produ\\u00e7\\u00e3o de seguros no Estado do Rio de Janeiro. Como refor\\u00e7o aos investimentos em ensino, j\\u00e1 est\\u00e1 em curso uma campanha de premia\\u00e7\\u00e3o para os corretores que ampliarem ou trouxerem neg\\u00f3cios para as seguradoras parceiras\\u201d, conclui.<\\/p><p>\\u00a0<\\/p><p><strong>Ferramentas capazes<\\/strong><\\/p><p>A facilidade operacional, agilidade tecnol\\u00f3gica, qualidade na entrega, e, custo, s\\u00e3o alguns dos fatores\\u00a0que ganhar\\u00e3o ainda mais import\\u00e2ncia dentro do mercado de seguros em 2019, s\\u00e3o pontos destacados pela Delphos, tanto assim que o seu diretor de Opera\\u00e7\\u00f5es, Henrique Macieira, destaca que \\u201co papel das ferramentas capazes de otimizar os processos das seguradoras e maximizar os resultados, ser\\u00e1 cada vez mais estrat\\u00e9gico\\u201d.<\\/p><p>\\u00a0<\\/p><p>Na \\u00faltima d\\u00e9cada, tem sido frequente as seguradoras fazerem recorrentes an\\u00e1lises comparativas entre manter suas opera\\u00e7\\u00f5es verticalizadas, ou, se utilizarem do <em>outsourcing,\\u00a0<\\/em>que\\u00a0<span class=\\\"m_1820963086825329696m_7564230504308199696gmail-il\\\">traduzido<\\/span>\\u00a0<wbr \\/>significa terceiriza\\u00e7\\u00e3o, tem se tornado uma op\\u00e7\\u00e3o cada vez mais consolidada, e, neste ano, a aposta \\u00e9 que seja impulsionado, dada \\u00e0 busca por solu\\u00e7\\u00f5es vanguardistas que, muitas vezes, est\\u00e3o al\\u00e9m dos muros internos das organiza\\u00e7\\u00f5es.\\u00a0 Ou seja, para manterem a sua competitividade, a tend\\u00eancia \\u00e9 que as companhias confiem \\u00e0s prestadoras de servi\\u00e7os, solu\\u00e7\\u00f5es ligadas \\u00e0 Tecnologia da Informa\\u00e7\\u00e3o. \\u201c\\u00c9 uma forma de ser pioneiro, por\\u00e9m contando com a expertise de quem \\u00e9 especialista nessa \\u00e1rea, al\\u00e9m de, comparativamente, investir menos dinheiro obtendo resultados extremamente vantajosos\\u201d, completa o executivo.<\\/p><p>\\u00a0<\\/p><p>Do ponto de vista da tecnologia, Henrique afirma que \\u201cem 2019, ela ir\\u00e1 permear todo o ambiente de neg\\u00f3cios do setor. A atividade seguradora ser\\u00e1 positivamente impactada pelas modernas ferramentas de TI, que funcionar\\u00e3o como fortes aliadas na implementa\\u00e7\\u00e3o de diferenciais criados pelas \\u00e1reas de neg\\u00f3cios. A reinven\\u00e7\\u00e3o dos produtos cl\\u00e1ssicos baseada na criatividade para agrega\\u00e7\\u00e3o de valor para encantar clientes, precisar\\u00e1 necessariamente contar com sistemas que suportem tais inova\\u00e7\\u00f5es. A Delphos tem sempre a preocupa\\u00e7\\u00e3o de se manter em linha com estes novos tempos digitais. Certamente, eles ir\\u00e3o abrir espa\\u00e7o para neg\\u00f3cios mais sofisticados e rent\\u00e1veis para as seguradoras, corretores e consumidores\\u201d.<\\/p><p>\\u00a0<\\/p><p><strong>Oportunidades<\\/strong><\\/p><p>O novo presidente do Clube dos Corretores de Seguros-RJ, Fabio Izoton, come\\u00e7a o seu mandato com otimismo, pois cr\\u00ea no \\u201ccrescimento, ainda que gradativo, da economia como todo. No caso do seguro, cujas reservas t\\u00e9cnicas alavancam o desenvolvimento econ\\u00f4mico, as perspectivas s\\u00e3o as melhores poss\\u00edveis\\u201d.<\\/p><p>\\u00a0<\\/p><p>Na sua opini\\u00e3o, \\u201cneg\\u00f3cios que estavam em banho Maria por causa da incerteza pol\\u00edtica devem deslanchar. Vejo para os corretores de seguros um espa\\u00e7o excelente de atua\\u00e7\\u00e3o no segmento de benef\\u00edcios e pessoas (Sa\\u00fade, Vida e Previd\\u00eancia), que est\\u00e3o em evid\\u00eancia em fun\\u00e7\\u00e3o da esperada Reforma da Previd\\u00eancia, que avan\\u00e7a entre as prioridades do novo Governo. \\u00c9 um cen\\u00e1rio que revela oportunidades para a nossa categoria\\u201d.<\\/p><p>\\u00a0<\\/p><p><strong>Personaliza\\u00e7\\u00e3o<\\/strong><\\/p><p>Entre os seguros de Pessoas, a Previd\\u00eancia Privada vem sofrendo pela volatilidade da economia brasileira, mas, por outro lado, o seguro de Vida apresentou crescimento de mais de 13%, sendo um dos respons\\u00e1veis pelo avan\\u00e7o do segmento. Os dados s\\u00e3o da CNseg, com o acumulado at\\u00e9 novembro de 2018.<\\/p><p>\\u00a0<\\/p><p>\\u201cAcredito que Vida continuar\\u00e1 mostrando a sua for\\u00e7a ao mercado neste ano que se inicia. A Capitaliza\\u00e7\\u00e3o tamb\\u00e9m j\\u00e1 est\\u00e1 se recuperando ap\\u00f3s as \\u00faltimas normas alteradas pela Superintend\\u00eancia de Seguros Privados (Susep), com avan\\u00e7o de 3%\\u201d, afirma o presidente do CVG-RJ, Carlos Ivo Gon\\u00e7alves. Para ele, a palavra chave ser\\u00e1 personaliza\\u00e7\\u00e3o. \\u201cPrecisamos adequar cada vez mais esse seguro ao estilo de vida do benefici\\u00e1rio e \\u00e0s suas necessidades futuras\\u201d, opina.<\\/p><\\/div><\\/div><\\/div><\\/div><\\/div><\\/div><\\/div><\\/div><\\/div><\\/div><\\/div>\",\"eael_tooltip_section_content\":\"I am a tooltip\",\"eael_ext_content_protection_password_placeholder\":\"Enter Password\",\"eael_ext_content_protection_password_submit_btn_txt\":\"Submit\",\"eael_ext_content_protection_password_incorrect_message\":\"Password does not match.\",\"eael_cl_logics\":[{\"_id\":\"1dd136d\",\"dynamic_field_custom_separator\":\"|\"}],\"align\":\"left\",\"text_color\":\"#6D6D6D\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Inter\",\"typography_font_size\":{\"unit\":\"em\",\"size\":1.1999999999999999555910790149937383830547332763671875,\"sizes\":[]},\"typography_font_size_laptop\":{\"unit\":\"px\",\"size\":18,\"sizes\":[]},\"typography_font_size_tablet\":{\"unit\":\"em\",\"size\":1.1999999999999999555910790149937383830547332763671875,\"sizes\":[]},\"typography_font_size_mobile\":{\"unit\":\"px\",\"size\":18,\"sizes\":[]},\"typography_font_weight\":\"400\",\"typography_line_height\":{\"unit\":\"em\",\"size\":1.399999999999999911182158029987476766109466552734375,\"sizes\":[]},\"typography_line_height_laptop\":{\"unit\":\"px\",\"size\":26,\"sizes\":[]},\"typography_line_height_tablet\":{\"unit\":\"em\",\"size\":1.399999999999999911182158029987476766109466552734375,\"sizes\":[]},\"typography_line_height_mobile\":{\"unit\":\"em\",\"size\":1.399999999999999911182158029987476766109466552734375,\"sizes\":[]},\"_background_color_stop_laptop\":{\"unit\":\"%\",\"size\":\"\",\"sizes\":[]},\"_background_color_stop_tablet\":{\"unit\":\"%\",\"size\":\"\",\"sizes\":[]},\"_background_color_stop_mobile\":{\"unit\":\"%\",\"size\":\"\",\"sizes\":[]},\"_background_color_b_stop_laptop\":{\"unit\":\"%\",\"size\":\"\",\"sizes\":[]},\"_background_color_b_stop_tablet\":{\"unit\":\"%\",\"size\":\"\",\"sizes\":[]},\"_background_color_b_stop_mobile\":{\"unit\":\"%\",\"size\":\"\",\"sizes\":[]},\"_background_gradient_angle_laptop\":{\"unit\":\"deg\",\"size\":\"\",\"sizes\":[]},\"_background_gradient_angle_tablet\":{\"unit\":\"deg\",\"size\":\"\",\"sizes\":[]},\"_background_gradient_angle_mobile\":{\"unit\":\"deg\",\"size\":\"\",\"sizes\":[]},\"_background_hover_color_stop_laptop\":{\"unit\":\"%\",\"size\":\"\",\"sizes\":[]},\"_background_hover_color_stop_tablet\":{\"unit\":\"%\",\"size\":\"\",\"sizes\":[]},\"_background_hover_color_stop_mobile\":{\"unit\":\"%\",\"size\":\"\",\"sizes\":[]},\"_background_hover_color_b_stop_laptop\":{\"unit\":\"%\",\"size\":\"\",\"sizes\":[]},\"_background_hover_color_b_stop_tablet\":{\"unit\":\"%\",\"size\":\"\",\"sizes\":[]},\"_background_hover_color_b_stop_mobile\":{\"unit\":\"%\",\"size\":\"\",\"sizes\":[]},\"_background_hover_gradient_angle_laptop\":{\"unit\":\"deg\",\"size\":\"\",\"sizes\":[]},\"_background_hover_gradient_angle_tablet\":{\"unit\":\"deg\",\"size\":\"\",\"sizes\":[]},\"_background_hover_gradient_angle_mobile\":{\"unit\":\"deg\",\"size\":\"\",\"sizes\":[]},\"__globals__\":{\"text_color\":\"globals\\/colors?id=secondary\",\"typography_typography\":\"\"}},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}]'),
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(64756, 4358, '_elementor_data', '[{\"id\":\"4e3a6f2e\",\"elType\":\"container\",\"settings\":{\"eael_parallax_layers_list\":[],\"eael_ext_content_protection_password_placeholder\":\"Enter Password\",\"eael_ext_content_protection_password_submit_btn_txt\":\"Submit\",\"eael_ext_content_protection_password_incorrect_message\":\"Password does not match.\",\"eael_cl_logics\":[{\"_id\":\"b9cbc0d\",\"dynamic_field_custom_separator\":\"|\"}]},\"elements\":[{\"id\":\"94b1ad8\",\"elType\":\"widget\",\"settings\":{\"image_size\":\"full\",\"align\":\"left\",\"width\":{\"unit\":\"%\",\"size\":40,\"sizes\":[]},\"eael_tooltip_section_content\":\"I am a tooltip\",\"eael_ext_content_protection_password_placeholder\":\"Enter Password\",\"eael_ext_content_protection_password_submit_btn_txt\":\"Submit\",\"eael_ext_content_protection_password_incorrect_message\":\"Password does not match.\",\"eael_cl_logics\":[{\"_id\":\"47a929b\",\"dynamic_field_custom_separator\":\"|\"}],\"__dynamic__\":{\"image\":\"[elementor-tag id=\\\"5369930\\\" name=\\\"post-featured-image\\\" settings=\\\"%7B%7D\\\"]\"}},\"elements\":[],\"widgetType\":\"image\"},{\"id\":\"6d871b7b\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p style=\\\"text-align: left;\\\">Com a proximidade do Dia Internacional da Mulher, as aten\\u00e7\\u00f5es costumam se voltar, entre outros aspectos, \\u00e0 participa\\u00e7\\u00e3o feminina no mercado de trabalho. Segundo pesquisa do Instituto Ethos, em pleno 2019, a porcentagem de mulheres em cargos de presid\\u00eancia continua abaixo dos 7% no Brasil.<\\/p><p>\\u00a0<\\/p><p><strong>Contribui\\u00e7\\u00e3o positiva<\\/strong><\\/p><div class=\\\"m_8764329705264132685gmail-itemBody\\\"><div class=\\\"m_8764329705264132685gmail-itemFullText\\\"><p style=\\\"text-align: left;\\\">A Delphos, prestadora de servi\\u00e7os do mercado de seguros, contribui positivamente para essa estat\\u00edstica ainda abaixo do ideal, com a sua vice-presidente, Elisabete Prado, que est\\u00e1 na empresa h\\u00e1 mais de 30 anos, sendo 17 em cargos de Diretoria e quase dois como VP.<\\/p><p>\\u00a0<\\/p><p>A executiva acredita que o interesse das mulheres pelo mercado de seguros vem crescendo \\\"por conta de mudan\\u00e7a nas premissas que est\\u00e3o libertando as escolhas femininas. No passado, o setor de seguro tinha o estigma de ser mais adequado para homens, talvez pelo fato de ter a caracter\\u00edstica intr\\u00ednseca de \\u2018exig\\u00eancias ou gostos matem\\u00e1ticos\\u2019, que n\\u00e3o era, equivocadamente, atribu\\u00eddo \\u00e0s mulheres.<\\/p><p>\\u00a0<\\/p><p style=\\\"text-align: left;\\\">O curso de Atu\\u00e1ria era predominantemente frequentado por homens, porque no imagin\\u00e1rio da sociedade \\u2018mulheres e matem\\u00e1tica n\\u00e3o combinavam\\u2019, pensamento que tamb\\u00e9m permeava as \\u00e1reas da tecnologia\\u201d, avalia.<\\/p><p>\\u00a0<\\/p><p style=\\\"text-align: left;\\\"><strong>Equil\\u00edbrio no mercado<\\/strong><\\/p><p style=\\\"text-align: left;\\\">As estat\\u00edsticas mostram que, hoje, a predomin\\u00e2ncia ainda \\u00e9 masculina no alto comando, mas, na m\\u00e9dia ger\\u00eancia, elas j\\u00e1 s\\u00e3o mais de 50%. \\u201cIsso torna inexor\\u00e1vel que, no futuro, haja uma distribui\\u00e7\\u00e3o mais equ\\u00e2nime no escal\\u00e3o de primeiro n\\u00edvel\\u201d, diz Elisabete.<\\/p><p>\\u00a0<\\/p><p>Na Delphos, ela garante que as compet\\u00eancias nunca foram julgadas pelo sexo. \\u201cO que ocorria \\u00e9 que, no passado, as mulheres se interessavam mais pelas \\u00e1reas administrativas ou anal\\u00edticas. Atualmente, na tecnologia, mais ou menos um ter\\u00e7o da equipe \\u00e9 composta por mulheres, o que \\u00e9 um bom indicador\\u201d, conta.<\\/p><p>\\u00a0<\\/p><p>Incentivo interno para que esse cen\\u00e1rio continue mudando \\u00e9 o que n\\u00e3o falta, j\\u00e1 que Elisabete \\u00e9 atu\\u00e1ria e, transitando entre as \\u00e1reas t\\u00e9cnica e de neg\\u00f3cios, chegou ao segundo cargo mais importante da empresa. \\u201cCada passo foi alvo de uma \\u00e1rdua conquista, sem qualquer tipo de privil\\u00e9gio\\u201d, registra a vice-presidente.<\\/p><p>\\u00a0<\\/p><p>E aconselha: \\u201cn\\u00e3o podemos perder de vista que n\\u00f3s, mulheres, ainda precisamos provar mais do que os homens. Precisamos estudar muito, nos atualizar sempre, e ter uma vis\\u00e3o hol\\u00edstica sobre os assuntos que tenham rela\\u00e7\\u00e3o com os objetivos que desejamos alcan\\u00e7ar ou com as posi\\u00e7\\u00f5es que pretendemos disputar. Por fim, n\\u00e3o devemos permitir que nossa delicadeza feminina seja confundida com sinal de fraqueza\\u201d.<\\/p><p>\\u00a0<\\/p><p>Fonte:\\u00a0<a href=\\\"http:\\/\\/segs.com.br\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener noreferrer\\\" data-saferedirecturl=\\\"https:\\/\\/www.google.com\\/url?q=http:\\/\\/segs.com.br&amp;source=gmail&amp;ust=1554398619329000&amp;usg=AFQjCNEDJe5uaVFn_0vDIk2lJauVZsLdoQ\\\">segs.com.br<\\/a><\\/p><\\/div><\\/div>\",\"eael_tooltip_section_content\":\"I am a tooltip\",\"eael_ext_content_protection_password_placeholder\":\"Enter Password\",\"eael_ext_content_protection_password_submit_btn_txt\":\"Submit\",\"eael_ext_content_protection_password_incorrect_message\":\"Password does not match.\",\"eael_cl_logics\":[{\"_id\":\"a9115d1\",\"dynamic_field_custom_separator\":\"|\"}],\"align\":\"left\",\"text_color\":\"#6D6D6D\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Inter\",\"typography_font_size\":{\"unit\":\"em\",\"size\":1.1999999999999999555910790149937383830547332763671875,\"sizes\":[]},\"typography_font_size_laptop\":{\"unit\":\"px\",\"size\":18,\"sizes\":[]},\"typography_font_size_tablet\":{\"unit\":\"em\",\"size\":1.1999999999999999555910790149937383830547332763671875,\"sizes\":[]},\"typography_font_size_mobile\":{\"unit\":\"px\",\"size\":18,\"sizes\":[]},\"typography_font_weight\":\"400\",\"typography_line_height\":{\"unit\":\"em\",\"size\":1.399999999999999911182158029987476766109466552734375,\"sizes\":[]},\"typography_line_height_laptop\":{\"unit\":\"px\",\"size\":26,\"sizes\":[]},\"typography_line_height_tablet\":{\"unit\":\"em\",\"size\":1.399999999999999911182158029987476766109466552734375,\"sizes\":[]},\"typography_line_height_mobile\":{\"unit\":\"em\",\"size\":1.399999999999999911182158029987476766109466552734375,\"sizes\":[]},\"_background_color_stop_laptop\":{\"unit\":\"%\",\"size\":\"\",\"sizes\":[]},\"_background_color_stop_tablet\":{\"unit\":\"%\",\"size\":\"\",\"sizes\":[]},\"_background_color_stop_mobile\":{\"unit\":\"%\",\"size\":\"\",\"sizes\":[]},\"_background_color_b_stop_laptop\":{\"unit\":\"%\",\"size\":\"\",\"sizes\":[]},\"_background_color_b_stop_tablet\":{\"unit\":\"%\",\"size\":\"\",\"sizes\":[]},\"_background_color_b_stop_mobile\":{\"unit\":\"%\",\"size\":\"\",\"sizes\":[]},\"_background_gradient_angle_laptop\":{\"unit\":\"deg\",\"size\":\"\",\"sizes\":[]},\"_background_gradient_angle_tablet\":{\"unit\":\"deg\",\"size\":\"\",\"sizes\":[]},\"_background_gradient_angle_mobile\":{\"unit\":\"deg\",\"size\":\"\",\"sizes\":[]},\"_background_hover_color_stop_laptop\":{\"unit\":\"%\",\"size\":\"\",\"sizes\":[]},\"_background_hover_color_stop_tablet\":{\"unit\":\"%\",\"size\":\"\",\"sizes\":[]},\"_background_hover_color_stop_mobile\":{\"unit\":\"%\",\"size\":\"\",\"sizes\":[]},\"_background_hover_color_b_stop_laptop\":{\"unit\":\"%\",\"size\":\"\",\"sizes\":[]},\"_background_hover_color_b_stop_tablet\":{\"unit\":\"%\",\"size\":\"\",\"sizes\":[]},\"_background_hover_color_b_stop_mobile\":{\"unit\":\"%\",\"size\":\"\",\"sizes\":[]},\"_background_hover_gradient_angle_laptop\":{\"unit\":\"deg\",\"size\":\"\",\"sizes\":[]},\"_background_hover_gradient_angle_tablet\":{\"unit\":\"deg\",\"size\":\"\",\"sizes\":[]},\"_background_hover_gradient_angle_mobile\":{\"unit\":\"deg\",\"size\":\"\",\"sizes\":[]},\"__globals__\":{\"text_color\":\"globals\\/colors?id=secondary\",\"typography_typography\":\"\"}},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}]'),
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Nesse m\\u00eas, a empresa abriu as inscri\\u00e7\\u00f5es para o segundo semestre. O programa contribui para a forma\\u00e7\\u00e3o dos referidos parceiros na carreira universit\\u00e1ria que desejam fazer, independentemente da \\u00e1rea de atua\\u00e7\\u00e3o na empresa. O \\u00fanico crit\\u00e9rio para concess\\u00e3o \\u00e9 que o profissional j\\u00e1 tenha cursado pelo menos um per\\u00edodo do curso, j\\u00e1 que a bolsa \\u00e9 calculada de acordo com a m\\u00e9dia das notas do aluno. 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Eduardo considera a iniciativa fundamental para a hist\\u00f3ria de sucesso da DELPHOS. \\\"Al\\u00e9m de ajudar as pessoas, possibilitou o crescimento da empresa\\\", diz, contando que 13 coordenadores e gerentes da DELPHOS foram bolsistas, e que 30% dos l\\u00edderes do atual quadro de funcion\\u00e1rios tiveram a oportunidade de se formar por conta do programa.<\\/div><div>\\u00a0<\\/div><div>\\u00a0<\\/div><div>A diretora da \\u00e1rea comercial e marketing da DELPHOS, Elisabete Prado, registra outros pontos de destaque desta pr\\u00e1tica da empresa: \\\"Os parceiros internos se sentem mais prestigiados e seguros, pois entendem que a empresa faz um investimento significativo e um aporte relevante de conhecimento em suas carreiras profissionais. 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O resultado foi obtido em pesquisa realizada pela consultoria global Great Place to Work, e rendeu um selo de certifica\\u00e7\\u00e3o \\u00e0 prestadora de servi\\u00e7os. De acordo com o GPTW, a m\\u00e9dia das 29 melhores empresas eleitas no Rio de Janeiro no in\\u00edcio do ano foi de 84%, o que demonstra que os parceiros internos da DELPHOS est\\u00e3o ainda mais felizes do que os funcion\\u00e1rios das outras empresas pesquisadas.<\\/div><div>\\u00a0<\\/div><div>\\u00a0<\\/div><div>Al\\u00e9m disso, a empresa melhorou sua pr\\u00f3pria performance. \\\"Este ano, superamos significativamente os percentuais de 2015. Isso demonstra que, apesar da crise enfrentada pelo pa\\u00eds, a DELPHOS conseguiu manter seus parceiros internos - seu maior patrim\\u00f4nio - felizes em fazer parte dela\\\", comemora o Gerente de Recursos Humanos da empresa, Luiz Eduardo Pereira Pinto. Tamb\\u00e9m chamou a aten\\u00e7\\u00e3o a grande quantidade de respostas.<\\/div><div>\\u00a0<\\/div><div>\\u00a0<\\/div><div>Al\\u00e9m de todos os benef\\u00edcios previstos na legisla\\u00e7\\u00e3o, a empresa oferece alguns adicionais como Assist\\u00eancia M\\u00e9dica e Odontol\\u00f3gica, Seguro de Vida em Grupo, Previd\\u00eancia Privada e o Programa de Qualidade de Vida - incluindo as corridas de rua nacionais e, quando poss\\u00edvel, internacionais. \\\"A pol\\u00edtica da empresa \\u00e9 tratar os funcion\\u00e1rios n\\u00e3o como subordinados ou simples pe\\u00e7as de uma engrenagem, mas sim como parte de uma grande fam\\u00edlia. \\u00c9 assim desde a sua funda\\u00e7\\u00e3o, em 1967\\\", garante Luiz Eduardo.<\\/div><div>\\u00a0<\\/div><div>\\u00a0<\\/div><div>A postura tem tudo a ver com a hist\\u00f3ria da DELPHOS, que completou 50 anos de atua\\u00e7\\u00e3o, e segue sob a dire\\u00e7\\u00e3o da segunda gera\\u00e7\\u00e3o da fam\\u00edlia de um de seus fundadores. Agora, prepara-se para figurar no ranking das melhores empresas para se trabalhar, segundo os crit\\u00e9rios da GPTW. \\\"O fruto de uma conquista como essa \\u00e9 a excel\\u00eancia na presta\\u00e7\\u00e3o dos servi\\u00e7os, uma vez que parceiros felizes produzem mais e melhor\\\", afirma o gerente.<\\/div><div>\\u00a0<\\/div><div>\\u00a0<\\/div><div>Os fatores levados em considera\\u00e7\\u00e3o s\\u00e3o os parceiros internos gostarem do seu local de trabalho, de seus colegas de equipe, confiarem em seus gestores imediatos e na governan\\u00e7a corporativa. De acordo com a diretoria, a DELPHOS trabalha para manter todos eles, tendo uma cultura que valoriza que suas equipes se posicionem constantemente sobre o que precisa ser melhorado.<\\/div><div>\\u00a0<\\/div><div>\\u00a0<\\/div><div>Por sua atua\\u00e7\\u00e3o na presta\\u00e7\\u00e3o de servi\\u00e7os em todos os ramos de seguros, com destaque no ramo de seguro habitacional, DPVAT, seguro de Vida e seguro de Ramos Elementares, a DELPHOS tem hoje quase 40 seguradoras como clientes, incluindo 8 das 10 maiores do ranking nacional. Suas principais \\u00e1reas de atua\\u00e7\\u00e3o s\\u00e3o a de Gest\\u00e3o de Carteiras de Seguros e de Solu\\u00e7\\u00f5es em Tecnologia da Informa\\u00e7\\u00e3o.<\\/div><div>\\u00a0<\\/div><div>\\u00a0<\\/div><div>Sobre a DELPHOS | Com 50 anos de atua\\u00e7\\u00e3o, a DELPHOS foi a primeira empresa de servi\\u00e7os criada para atender especificamente ao mercado segurador brasileiro. A companhia est\\u00e1 capacitada para prestar servi\\u00e7os em qualquer atividade relacionada aos diversos ramos de seguros, desde a an\\u00e1lise preliminar dos riscos at\\u00e9 a regula\\u00e7\\u00e3o do sinistro, com destaque para a tecnologia da informa\\u00e7\\u00e3o.<\\/div><div>\\u00a0<\\/div><div>Fonte: SEGS.COM.BR - OUTUBRO\\/2017<\\/div>\",\"eael_tooltip_section_content\":\"I am a tooltip\",\"eael_ext_content_protection_password_placeholder\":\"Enter Password\",\"eael_ext_content_protection_password_submit_btn_txt\":\"Submit\",\"eael_ext_content_protection_password_incorrect_message\":\"Password does not match.\",\"eael_cl_logics\":[{\"_id\":\"8301ea2\",\"dynamic_field_custom_separator\":\"|\"}],\"align\":\"left\",\"text_color\":\"#6D6D6D\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Inter\",\"typography_font_size\":{\"unit\":\"em\",\"size\":1.1999999999999999555910790149937383830547332763671875,\"sizes\":[]},\"typography_font_size_laptop\":{\"unit\":\"px\",\"size\":18,\"sizes\":[]},\"typography_font_size_tablet\":{\"unit\":\"em\",\"size\":1.1999999999999999555910790149937383830547332763671875,\"sizes\":[]},\"typography_font_size_mobile\":{\"unit\":\"px\",\"size\":18,\"sizes\":[]},\"typography_font_weight\":\"400\",\"typography_line_height\":{\"unit\":\"em\",\"size\":1.399999999999999911182158029987476766109466552734375,\"sizes\":[]},\"typography_line_height_laptop\":{\"unit\":\"px\",\"size\":26,\"sizes\":[]},\"typography_line_height_tablet\":{\"unit\":\"em\",\"size\":1.399999999999999911182158029987476766109466552734375,\"sizes\":[]},\"typography_line_height_mobile\":{\"unit\":\"em\",\"size\":1.399999999999999911182158029987476766109466552734375,\"sizes\":[]},\"_background_color_stop_laptop\":{\"unit\":\"%\",\"size\":\"\",\"sizes\":[]},\"_background_color_stop_tablet\":{\"unit\":\"%\",\"size\":\"\",\"sizes\":[]},\"_background_color_stop_mobile\":{\"unit\":\"%\",\"size\":\"\",\"sizes\":[]},\"_background_color_b_stop_laptop\":{\"unit\":\"%\",\"size\":\"\",\"sizes\":[]},\"_background_color_b_stop_tablet\":{\"unit\":\"%\",\"size\":\"\",\"sizes\":[]},\"_background_color_b_stop_mobile\":{\"unit\":\"%\",\"size\":\"\",\"sizes\":[]},\"_background_gradient_angle_laptop\":{\"unit\":\"deg\",\"size\":\"\",\"sizes\":[]},\"_background_gradient_angle_tablet\":{\"unit\":\"deg\",\"size\":\"\",\"sizes\":[]},\"_background_gradient_angle_mobile\":{\"unit\":\"deg\",\"size\":\"\",\"sizes\":[]},\"_background_hover_color_stop_laptop\":{\"unit\":\"%\",\"size\":\"\",\"sizes\":[]},\"_background_hover_color_stop_tablet\":{\"unit\":\"%\",\"size\":\"\",\"sizes\":[]},\"_background_hover_color_stop_mobile\":{\"unit\":\"%\",\"size\":\"\",\"sizes\":[]},\"_background_hover_color_b_stop_laptop\":{\"unit\":\"%\",\"size\":\"\",\"sizes\":[]},\"_background_hover_color_b_stop_tablet\":{\"unit\":\"%\",\"size\":\"\",\"sizes\":[]},\"_background_hover_color_b_stop_mobile\":{\"unit\":\"%\",\"size\":\"\",\"sizes\":[]},\"_background_hover_gradient_angle_laptop\":{\"unit\":\"deg\",\"size\":\"\",\"sizes\":[]},\"_background_hover_gradient_angle_tablet\":{\"unit\":\"deg\",\"size\":\"\",\"sizes\":[]},\"_background_hover_gradient_angle_mobile\":{\"unit\":\"deg\",\"size\":\"\",\"sizes\":[]},\"__globals__\":{\"text_color\":\"globals\\/colors?id=secondary\",\"typography_typography\":\"\"}},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}]'),
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Trata-se da mais tradicional premia\\u00e7\\u00e3o do mercado segurador, que elege os profissionais, empresas e entidades que mais se destacaram em suas atua\\u00e7\\u00f5es no \\u00faltimo ano.<\\/div><div>\\u00a0<\\/div><div>\\u00a0<\\/div><div>Na cerim\\u00f4nia de entrega, que aconteceu na noite desta quinta-feira, 27 de setembro, o Superintendente Geral de Tecnologia da empresa, Carlos Trindade, representou a fam\\u00edlia DELPHOS. \\\"\\u00c9 uma honra receber este reconhecimento, especialmente no ano em que completamos 50 anos de presta\\u00e7\\u00e3o de servi\\u00e7os de excel\\u00eancia ao mercado de seguros\\\", discursou. O respons\\u00e1vel pela entrega do trof\\u00e9u foi o economista e consultor Francisco Galiza.<\\/div><div>\\u00a0<\\/div><div>\\u00a0<\\/div><div>O presidente da Tokio Marine, Jos\\u00e9 Adalberto Ferrara, foi nomeado Homem de Seguros do ano. A seguradora faz parte do quadro de clientes da DELPHOS. Participaram ainda do evento importantes l\\u00edderes do setor, como o superintendente da Susep, Joaquim Mendanha de Ata\\u00eddes, o presidente da CNseg, Marcio Coriolano, um dos premiados da noite, e o vice-presidente da Fenacor e presidente da Escola Nacional de Seguros, Robert Bittar.<\\/div><div>\\u00a0<\\/div><div>\\u00a0<\\/div><div>Sobre a DELPHOS | Com 50 anos de atua\\u00e7\\u00e3o, a DELPHOS foi a primeira empresa de servi\\u00e7os criada para atender especificamente ao mercado segurador brasileiro. 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A tradicional empresa prestadora de servi\\u00e7os ao setor foi uma das patrocinadoras do evento, e apresentou em seu Lounge todos os produtos de seu portif\\u00f3lio de neg\\u00f3cios, bem como as solu\\u00e7\\u00f5es sob medida para as mais diversas etapas da gest\\u00e3o de carteiras de seguros de v\\u00e1rios ramos.<\\/div><div>\\u00a0<\\/div><div>Diretores, supervisores de TI, coordenadores de sistemas, projetos, infraestrutura e gerentes comerciais da empresa tamb\\u00e9m participaram das palestras ministradas durante a Confer\\u00eancia, que aconteceu nos dias 19, 20 e 21 de setembro, no Windsor Oce\\u00e2nico, na Barra da Tijuca.<\\/div><div>\\u00a0<\\/div><div>A diretora comercial e marketing, Elisabete Prado, destacou alguns temas abordados que podem ser colocados em pr\\u00e1tica nos neg\\u00f3cios da companhia, com \\u00eanfase no \'Blockchain\' e \'Prote\\u00e7\\u00e3o Cibern\\u00e9tica\'. \\\"Os palestrantes demonstraram o quanto ainda estamos vulner\\u00e1veis e alertaram sobre a necessidade permanente de realizar pesquisas e investimentos nessa \\u00e1rea. Ambas ir\\u00e3o impactar as opera\\u00e7\\u00f5es das seguradoras, e a DELPHOS precisa estar em linha com as solu\\u00e7\\u00f5es esperadas pelas suas clientes\\\", argumentou a diretora.\\u00a0 Enfatizou tamb\\u00e9m o teor das palestras \'Rompendo Paradigmas no Mercado de Seguros\' e \'Revolu\\u00e7\\u00e3o cognitiva, humanidade, rob\\u00f4s e inova\\u00e7\\u00e3o\', que mostraram como as empresas precisam se reinventar\\\".<\\/div><div>\\u00a0<\\/div><div>Entre as tend\\u00eancias de tecnologia aplicada ao seguro, Henrique Macieira, Diretor de Opera\\u00e7\\u00f5es, destacou que \\u00e9 importante que a empresa esteja atenta e preparada em tudo o que for relativo \\u00e0 seguran\\u00e7a dos dados, aos Servi\\u00e7os compartilhados, BigData e Disruptura. \\\"\\u00c9 essencial que a empresa acompanhe atentamente as tend\\u00eancias, e esteja atenta \\u00e0s mudan\\u00e7as implementadas pelos nossos clientes, sem perder de vista o conhecimento do que os nossos concorrentes est\\u00e3o fazendo\\\", comentou o executivo da DELPHOS.<\\/div><div>\\u00a0<\\/div><div>O time de profissionais de TI da empresa, participante do evento, finalizou: \\\"entendemos que \\u00e9 important\\u00edssima a nossa presen\\u00e7a nesse que \\u00e9 considerado um dos mais importantes eventos do mercado segurador brasileiro, n\\u00e3o s\\u00f3 para o fortalecimento da marca DELPHOS como prestadora de servi\\u00e7os, mas tamb\\u00e9m para ampliar a divulga\\u00e7\\u00e3o de todos os servi\\u00e7os e solu\\u00e7\\u00f5es que ofertamos\\\". 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Com o lema \\\"Fazer o bem faz bem! Vamos?\\\", a proposta \\u00e9 promover recolhimento de donativos e implementar a\\u00e7\\u00f5es de assist\\u00eancia \\u00e0s pessoas atendidas nessas unidades, contando com o apoio da empresa em todas as iniciativas.<\\/p><\\/div><div>\\u00a0<\\/div><div>\\u00a0<\\/div><div>Luiz Eduardo Pereira Pinto, Gerente Administrativo e Financeiro da DELPHOS, conta que a primeira atividade foi a Campanha de Doa\\u00e7\\u00e3o de fraldas descart\\u00e1veis ao Instituto Nacional do C\\u00e2ncer (INCA). \\\"Apesar de ser uma institui\\u00e7\\u00e3o refer\\u00eancia no pa\\u00eds, o INCA vem enfrentando dificuldades financeiras. Os donativos s\\u00e3o extremamente necess\\u00e1rios no cotidiano do hospital\\\", destaca.<\\/div><div>\\u00a0<\\/div><div>\\u00a0<\\/div><div>Para esta a\\u00e7\\u00e3o, o objetivo inicial era angariar 50 pacotes de fraldas para adultos. Contudo, a expectativa foi superada com a arrecada\\u00e7\\u00e3o de 124 volumes, que foram entregues no dia 19 de julho.<\\/div><div>\\u00a0<\\/div><div>\\u00a0<\\/div><div>Ainda segundo Luiz Eduardo, a ideia surgiu da identifica\\u00e7\\u00e3o de um comportamento comum \\u00e0 DELPHOS e seus parceiros internos: a solidariedade. \\\"A empresa sempre realizou v\\u00e1rias a\\u00e7\\u00f5es de apoio a entidades e organiza\\u00e7\\u00f5es que prestam servi\\u00e7os de assist\\u00eancia social, sem o envolvimento direto dos parceiros internos. Em paralelo, muitos parceiros internos realizavam doa\\u00e7\\u00f5es de forma isolada, ou se organizavam em pequenos grupos como, por exemplo, o Clube do Leite, com doa\\u00e7\\u00f5es mensais de latas de leite para uma creche\\\", explicita, complementando: \\\"Ent\\u00e3o, por que n\\u00e3o institucionalizar as boas ideias e juntar as for\\u00e7as?\\\".<\\/div><div>\\u00a0<\\/div><div>\\u00a0<\\/div><div>Novas a\\u00e7\\u00f5es j\\u00e1 est\\u00e3o programadas<\\/div><div>\\u00a0<\\/div><div>\\u00a0<\\/div><div>Ap\\u00f3s a campanha de arrecada\\u00e7\\u00e3o de fraldas, o Comit\\u00ea de A\\u00e7\\u00f5es Sociais da DELPHOS continua seguindo um cronograma. Quatro iniciativas j\\u00e1 est\\u00e3o previstas at\\u00e9 o fim do ano.<\\/div><div>\\u00a0<\\/div><div>\\u00a0<\\/div><div>No pr\\u00f3ximo m\\u00eas, as crian\\u00e7as internadas no INCA receber\\u00e3o a visita dos volunt\\u00e1rios na Campanha Dia Feliz. Em outubro, ser\\u00e1 a vez dos idosos, em uma a\\u00e7\\u00e3o com local ainda indefinido, mas que ir\\u00e1 trabalhar o conceito de \\\"adote um idoso neste dia\\\". J\\u00e1 em novembro, a proposta \\u00e9 um bazar solid\\u00e1rio e os membros do Comit\\u00ea dever\\u00e3o se mobilizar para arrecadar pe\\u00e7as e angariar fundos para a Campanha Papai Noel, que ainda n\\u00e3o tem data definida.<\\/div><div>\\u00a0<\\/div><div>\\u00a0<\\/div><div>Com 50 anos de atua\\u00e7\\u00e3o, a DELPHOS foi a primeira empresa de servi\\u00e7os criada para atender especificamente ao mercado segurador brasileiro. A companhia est\\u00e1 capacitada para prestar servi\\u00e7os em qualquer atividade relacionada aos diversos ramos de seguros, desde a an\\u00e1lise preliminar dos riscos at\\u00e9 a regula\\u00e7\\u00e3o do sinistro, com destaque para a tecnologia da informa\\u00e7\\u00e3o.<\\/div><div>\\u00a0<\\/div><div>Fonte: VTN COMUNICA\\u00c7\\u00c3O - AGOSTO\\/2017<\\/div>\",\"eael_tooltip_section_content\":\"I am a tooltip\",\"eael_ext_content_protection_password_placeholder\":\"Enter Password\",\"eael_ext_content_protection_password_submit_btn_txt\":\"Submit\",\"eael_ext_content_protection_password_incorrect_message\":\"Password does not match.\",\"eael_cl_logics\":[{\"_id\":\"1eb184e\",\"dynamic_field_custom_separator\":\"|\"}],\"align\":\"left\",\"text_color\":\"#6D6D6D\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Inter\",\"typography_font_size\":{\"unit\":\"em\",\"size\":1.1999999999999999555910790149937383830547332763671875,\"sizes\":[]},\"typography_font_size_laptop\":{\"unit\":\"px\",\"size\":18,\"sizes\":[]},\"typography_font_size_tablet\":{\"unit\":\"em\",\"size\":1.1999999999999999555910790149937383830547332763671875,\"sizes\":[]},\"typography_font_size_mobile\":{\"unit\":\"px\",\"size\":18,\"sizes\":[]},\"typography_font_weight\":\"400\",\"typography_line_height\":{\"unit\":\"em\",\"size\":1.399999999999999911182158029987476766109466552734375,\"sizes\":[]},\"typography_line_height_laptop\":{\"unit\":\"px\",\"size\":26,\"sizes\":[]},\"typography_line_height_tablet\":{\"unit\":\"em\",\"size\":1.399999999999999911182158029987476766109466552734375,\"sizes\":[]},\"typography_line_height_mobile\":{\"unit\":\"em\",\"size\":1.399999999999999911182158029987476766109466552734375,\"sizes\":[]},\"_background_color_stop_laptop\":{\"unit\":\"%\",\"size\":\"\",\"sizes\":[]},\"_background_color_stop_tablet\":{\"unit\":\"%\",\"size\":\"\",\"sizes\":[]},\"_background_color_stop_mobile\":{\"unit\":\"%\",\"size\":\"\",\"sizes\":[]},\"_background_color_b_stop_laptop\":{\"unit\":\"%\",\"size\":\"\",\"sizes\":[]},\"_background_color_b_stop_tablet\":{\"unit\":\"%\",\"size\":\"\",\"sizes\":[]},\"_background_color_b_stop_mobile\":{\"unit\":\"%\",\"size\":\"\",\"sizes\":[]},\"_background_gradient_angle_laptop\":{\"unit\":\"deg\",\"size\":\"\",\"sizes\":[]},\"_background_gradient_angle_tablet\":{\"unit\":\"deg\",\"size\":\"\",\"sizes\":[]},\"_background_gradient_angle_mobile\":{\"unit\":\"deg\",\"size\":\"\",\"sizes\":[]},\"_background_hover_color_stop_laptop\":{\"unit\":\"%\",\"size\":\"\",\"sizes\":[]},\"_background_hover_color_stop_tablet\":{\"unit\":\"%\",\"size\":\"\",\"sizes\":[]},\"_background_hover_color_stop_mobile\":{\"unit\":\"%\",\"size\":\"\",\"sizes\":[]},\"_background_hover_color_b_stop_laptop\":{\"unit\":\"%\",\"size\":\"\",\"sizes\":[]},\"_background_hover_color_b_stop_tablet\":{\"unit\":\"%\",\"size\":\"\",\"sizes\":[]},\"_background_hover_color_b_stop_mobile\":{\"unit\":\"%\",\"size\":\"\",\"sizes\":[]},\"_background_hover_gradient_angle_laptop\":{\"unit\":\"deg\",\"size\":\"\",\"sizes\":[]},\"_background_hover_gradient_angle_tablet\":{\"unit\":\"deg\",\"size\":\"\",\"sizes\":[]},\"_background_hover_gradient_angle_mobile\":{\"unit\":\"deg\",\"size\":\"\",\"sizes\":[]},\"__globals__\":{\"text_color\":\"globals\\/colors?id=secondary\",\"typography_typography\":\"\"}},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}]'),
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Os dois est\\u00e3o ligados n\\u00e3o apenas pela proximidade tempo de atua\\u00e7\\u00e3o: a empresa \\u00e9 uma das benem\\u00e9ritas da entidade.<\\/div><div>\\u00a0<\\/div><div>\\u00a0<\\/div><div>Para comemorar o importante marco, a DELPHOS realizou uma s\\u00e9rie de eventos voltados tanto para os seus parceiros internos como tamb\\u00e9m para clientes e parceiros externos, entre os quais o CVG-RJ. Em coquetel oferecido no restaurante Aspargus, no Centro do Rio, no tradicional Edif\\u00edcio das Seguradoras, o presidente e o vice presidente do Clube, Marcello Hollanda e Carlos Ivo Gon\\u00e7alves, respectivamente, tiveram a oportunidade de parabenizar a empresa pelos servi\\u00e7os de qualidade e prestados de forma pioneira ao mercado de seguros.<\\/div><div>\\u00a0<\\/div><div>\\u00a0<\\/div><div>Mais cedo, no mesmo dia, a chamada \\\"fam\\u00edlia DELPHOS\\\" esteve reunida para a missa de A\\u00e7\\u00e3o de Gra\\u00e7as pelo anivers\\u00e1rio, realizada na Par\\u00f3quia S\\u00e3o Francisco de Assis, no Rio Comprido, bem perto da sede da empresa. Os funcion\\u00e1rios participaram ainda de um almo\\u00e7o especial, em que, conforme j\\u00e1 virou tradi\\u00e7\\u00e3o, a diretoria entregou placas e presentes de reconhecimento \\u00e0queles que se dedicam ou se dedicaram \\u00e0 DELPHOS durante 10 a 40 anos de sua trajet\\u00f3ria. No dia 12 de maio, a diretoria realizou uma festa exclusiva para funcion\\u00e1rios e acompanhantes no Iate Clube do Rio. E em S\\u00e3o Paulo, os clientes foram recebidos no dia 18 de maio para um coquetel.<\\/div><div>\\u00a0<\\/div><div>\\u00a0<\\/div><div>Em todos os eventos, houve a entrega do livro \\\"DELPHOS - 50 depoimentos de gente que ajudou a escrever nossa hist\\u00f3ria\\\", produzido em homenagem aos 50 anos da empresa, com situa\\u00e7\\u00f5es contadas pelos seus pr\\u00f3prios colaboradores. A cada caso registrado na publica\\u00e7\\u00e3o, \\u00e9 poss\\u00edvel enxergar um passo na trajet\\u00f3ria de sucesso que faz da DELPHOS a mais antiga e reconhecida empresa em seu ramo de atua\\u00e7\\u00e3o no mercado segurador.<\\/div><div>\\u00a0<\\/div><div>\\u00a0<\\/div><div>\\\"Por sermos uma organiza\\u00e7\\u00e3o familiar, que se orgulha disso, e que teve sua origem em duas fam\\u00edlias tradicionais do segmento de seguros, avaliamos que seria imprescind\\u00edvel convidar os nossos parceiros para serem protagonistas da hist\\u00f3ria da DELPHOS. Esse \\u00e9 um dos grandes diferenciais da empresa\\\", comenta Elisabete Prado, diretora das \\u00e1reas Comercial e Marketing. No pref\\u00e1cio do livro, Eduardo Menezes, que conduz a empresa desde 2007, enaltece o papel dos parceiros internos e agradece \\u00e0s seguradoras e demais clientes que contrataram os servi\\u00e7os, e \\u00e0s empresas que forneceram produtos e servi\\u00e7os durante os 50 anos, contribuindo, assim, \\\"para a realiza\\u00e7\\u00e3o desta hist\\u00f3ria\\\".<\\/div><div>\\u00a0<\\/div><div>\\u00a0<\\/div><div>A grande noite - A mais aguardada de todas as comemora\\u00e7\\u00f5es, entretanto, foi a noite de gala, que contou com a presen\\u00e7a de todos os parceiros internos, al\\u00e9m de e ex-parceiros que trabalharam mais de 20 anos na empresa, no Iate Clube do Rio de Janeiro. A festa foi embalada por atra\\u00e7\\u00f5es para todos os gostos e anima\\u00e7\\u00e3o de sobra. O livro foi entregue a cada colaborador com uma mensagem especial do presidente Eduardo Menezes.<\\/div><div>\\u00a0<\\/div><div>\\u00a0<\\/div><div>Olimp\\u00edadas - Como parte das homenagens ao cinquenten\\u00e1rio, de 6 de abril at\\u00e9 6 de maio, foram realizadas as Olimp\\u00edadas da DELPHOS. Divididos em quatro equipes, os colaboradores participaram de competi\\u00e7\\u00f5es de futebol, corrida, v\\u00f4lei, t\\u00eanis de mesa, tot\\u00f3, domin\\u00f3, sinuca, futebol de bot\\u00e3o, buraco, sueca e Counter Strike. 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